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How to implement planning that gains the understanding and agreement of management and relevant internal departments?

■ Table of Contents (Excerpt) Chapter 1: Methods and Utilization of Market Research and Environmental Analysis Chapter 2: Methods for Pharmaceutical Market and Sales Forecasting and Utilization of Patient Number Forecasting Chapter 3: Formulation of STP and Lifecycle Management Chapter 4: Changes in Pharmaceutical Promotion and Implementation of Marketing Mix Chapter 5: Provision of Information and Support to Physicians and Strengthening of MSL Functions Chapter 6: Marketing and Lifecycle Management in the Development Stage Chapter 7: Medical-Related Regulations and Market Trends Chapter 8: Application of Real-World Data to Marketing Chapter 9: Economic Analysis of Pharmaceuticals －－－－－－－－－－－－－－－－－－－－－－－－－－ ● Published: February 28, 2019 ● Authors: 60 people ● Format: A4 size, 538 pages Hardcover Edition: Price: 88,000 yen (tax included) ISBN: 978-4-86104-740-4 　　↓↓ The hardcover edition is out of print ↓↓ On-Demand Edition Available 　　　　　 Price: 44,000 yen (tax included) ISBN: 978-4-86104-848-7 　　　　　 After receiving your order, we will print and bind it simply. －－－－－－－－－－－－－－－－－－－－－－－－－－