[Book] Discovering New Business and R&D Themes through Technical Marketing (No. 2271) [Available for Preview]
TECHNICAL INFOMATION INSTITUTE CO.,LTD
★How to capture latent needs that customers are not even aware of and translate them into R&D themes! －－－－－－－－－－－－－－－－－－－－－ ■ Table of Contents Chapter 1: Basics of Technology Marketing and How to Proceed Chapter 2: How to Build a Technology Marketing Organization Chapter 3: Developing Engineers with Marketing Awareness and Changing Their Mindset Chapter 4: Inventory of In-House Technologies and Understanding Strengths for Technology Marketing Chapter 5: Key Points for Extracting Customers' Latent Needs Chapter 6: Methods for Capturing Latent Needs at Conferences and Exhibitions Chapter 7: Discovering Latent Needs through Analysis of Patent and Marketing Information Chapter 8: Methods for Uncovering Latent Needs with Big Data and AI Chapter 9: Discovering Latent Needs through Technology Marketing and Translating Them into R&D Themes Chapter 10: Discovering Research and Development Themes through Technology Marketing and How to Explain and Persuade Management －－－－－－－－－－－－－－－－－－－－－ ●Publication Date: November 29, 2024 ●Format: A4, 620 pages ●Authors: 53 ●ISBN: 978-4-86798-050-7 －－－－－－－－－－－－－－－－－－－－－
