POP services for retail industry
One-stop support for sales promotion from planning to delivery.
In the retail industry, creating attractive sales spaces and utilizing effective communication tools are essential to enhance purchasing motivation in stores. In particular, point-of-purchase (POP) displays that catch customers' attention and accurately convey the features and appeal of products significantly influence purchasing decisions. Without effective POP, the product's appeal may diminish, potentially leading to lost sales opportunities. Our "POP Service" offers creative solutions tailored to customer needs through a specialized team focused on sales spaces. 【Usage Scenarios】 - Understanding user and market trends based on store research - Research considering trends and competitor movements - Production of promotional POP, attention-grabbing POP, and POP fixtures - Enhancing customer experience through experiential and promotional POP 【Benefits of Implementation】 - Increased purchasing motivation - Improved product recognition - Enhanced store appeal
basic information
**Features** - Planning and production by a specialized sales promotion team - Analysis of user and market trends based on store research - Creative proposals considering trends and competitive dynamics - Quality control through a production management system and on-site checks - Responding to diverse needs such as announcement POPs, attention POPs, POP fixtures, experiential POPs, etc. **Our Strengths** Daiomiura Co., Ltd. specializes in manufacturing technology centered around labels, packaging, and commercial printing, as well as providing solution proposals tailored to challenges. We offer broad support from manufacturing sites to promotional areas, comprehensively solving our customers' issues. In the information communication business, in addition to planning and producing commercial printed materials such as catalogs and brochures, we also provide in-store and promotional support, including color management and promotional fixture design. As part of our other solutions, we offer planning and production of promotional tools (such as POPs and promotional fixtures), comprehensively supporting our customers' promotional activities.
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Applications/Examples of results
【Case Study (In-store Campaign Toolkit POP)】 ■ Bookend POP ■ Swing POP ■ Projection POP ■ Card POP ■ Price Card *For more details, please download the PDF or feel free to contact us.
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Daio Miura Co., Ltd. is a company that supports a wide range of needs—from manufacturing sites to promotional activities—leveraging its strengths in manufacturing technologies centered on labels, packaging, and commercial printing, along with its ability to propose solutions tailored to specific business challenges. We provide end-to-end services, including the development, manufacturing, and sales of label systems; printing of business forms through to mailing services and operational efficiency support; and packaging design and production through to logistics processing. In addition, we combine high-quality, high-speed large-volume printing with short lead-time capabilities, the production of promotional tools such as fixtures and POP displays, web development and digital initiatives, as well as BPO-based business support—delivering comprehensive solutions to our clients’ challenges. From manufacturing to promotion, digital solutions, and business support, we offer a fully integrated, all-in-one structure that contributes to greater efficiency and added value.