POP Service for the Food and Beverage Industry
One-stop support from planning to delivery in sales promotion!
In the food and beverage industry, it is essential to devise strategies that encourage customers to visit and effectively communicate the appeal of the store. In particular, differentiating from competitors and effectively promoting seasonal campaigns are crucial for attracting customers. Creating an attractive sales environment enhances customers' purchasing motivation and leads to increased sales. Our "POP Service" offers creative proposals from a sales promotion specialist team that addresses customer attraction challenges starting from the sales floor. 【Usage Scenarios】 - Announcing new menus or seasonal limited-time menus - Promoting campaign and event information - Creating displays that convey the store's atmosphere and concept - Providing information tailored to the target demographic 【Benefits of Implementation】 - Increased desire to visit - Higher customer spending - Strengthened brand image - Reduced burden on store staff
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【Features】 - Tool production reflecting user and market trends based on store surveys - Research capabilities considering trends and competitive movements - Quality control through production management systems and on-site inspection systems - Responding to diverse needs such as announcement POP, attention POP, POP fixtures, promotional POP, and experiential POP - Comprehensive support from planning to delivery in sales promotion 【Our Strengths】 Daiomiura Co., Ltd. is a company that leverages its technical expertise in manufacturing, centered on labels, packaging, and commercial printing, along with its ability to propose solutions tailored to challenges, providing broad support from manufacturing to promotional areas. To comprehensively solve customer challenges, we have established a system that can handle everything from manufacturing to promotion, digital, and business support. In particular, we excel in creative POP production based on store surveys, contributing to customer attraction and sales improvement.
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Applications/Examples of results
【Case Study (In-store Campaign Toolkit POP)】 ■ Bookend POP ■ Swing POP ■ Projection POP ■ Card POP ■ Price Card *For more details, please download the PDF or feel free to contact us.
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Daio Miura Co., Ltd. is a company that supports a wide range of needs—from manufacturing sites to promotional activities—leveraging its strengths in manufacturing technologies centered on labels, packaging, and commercial printing, along with its ability to propose solutions tailored to specific business challenges. We provide end-to-end services, including the development, manufacturing, and sales of label systems; printing of business forms through to mailing services and operational efficiency support; and packaging design and production through to logistics processing. In addition, we combine high-quality, high-speed large-volume printing with short lead-time capabilities, the production of promotional tools such as fixtures and POP displays, web development and digital initiatives, as well as BPO-based business support—delivering comprehensive solutions to our clients’ challenges. From manufacturing to promotion, digital solutions, and business support, we offer a fully integrated, all-in-one structure that contributes to greater efficiency and added value.