POP service for the home appliance industry
We provide one-stop support from the planning of POP projects that enhance the appeal of home appliance functions to delivery!
In the home appliance industry, effectively communicating the multifunctionality and performance of products to consumers is crucial for enhancing their purchasing motivation. Particularly, to effectively appeal to the latest technologies and complex features, visually engaging POP tools are essential. Appropriate communication tools help customers understand and deepen their interest in the products. Our "POP Service" offers creative solutions tailored to customer needs, starting from the sales floor, provided by our specialized team. 【Usage Scenarios】 - Introduction of new product features - Emphasis on selling points of existing products - Comparison appeals with competing products - Promotion of experiential demonstrations 【Effects of Implementation】 - Promotion of product understanding - Increase in purchasing motivation - Differentiation at the point of sale - Sales promotion
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【Features】 - Planning and production by a specialized sales promotion team - Tool proposals reflecting user and market trends based on store research - Responding to diverse needs such as announcement POP, attention POP, POP fixtures, experiential POP, etc. - Quality control through a production management system and on-site inspection system - Providing marketing "sales floor research," planning "sales floor-based," creative "total production," and products "management system" 【Our Strengths】 Daiomiura Co., Ltd. is a company that leverages its technical capabilities in manufacturing, centered on labels, packaging, and commercial printing, along with its ability to propose solutions tailored to challenges, to provide broad support from manufacturing sites to promotional areas. By combining high-quality, high-speed large-lot printing with short delivery times, production of promotional tools such as promotional fixtures and POP, as well as web production and digital initiatives, we comprehensively solve our customers' challenges. With a system that can handle everything from manufacturing to promotion, digital, and business support, we contribute to efficiency and added value enhancement.
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Applications/Examples of results
【Case Study (In-Store Campaign Toolkit POP)】 ■ Bookend POP ■ Swing POP ■ Projection POP ■ Card POP ■ Price Card *For more details, please download the PDF or feel free to contact us.
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Daio Miura Co., Ltd. is a company that supports a wide range of needs—from manufacturing sites to promotional activities—leveraging its strengths in manufacturing technologies centered on labels, packaging, and commercial printing, along with its ability to propose solutions tailored to specific business challenges. We provide end-to-end services, including the development, manufacturing, and sales of label systems; printing of business forms through to mailing services and operational efficiency support; and packaging design and production through to logistics processing. In addition, we combine high-quality, high-speed large-volume printing with short lead-time capabilities, the production of promotional tools such as fixtures and POP displays, web development and digital initiatives, as well as BPO-based business support—delivering comprehensive solutions to our clients’ challenges. From manufacturing to promotion, digital solutions, and business support, we offer a fully integrated, all-in-one structure that contributes to greater efficiency and added value.