POP Service for the Pharmaceutical Industry
One-stop support from planning to delivery for promoting disease awareness!
In disease awareness activities within the pharmaceutical industry, there is a need to develop communication tools that convey accurate and easily understandable information to patients and healthcare professionals. In particular, to deepen understanding of specialized diseases, it is necessary to employ visually appealing methods that capture interest. While avoiding misleading expressions, it is important to provide information that promotes understanding of the disease and encourages appropriate actions. Our "POP Service" offers tools and store layouts that contribute to disease awareness through the creative capabilities of our sales promotion specialist team, starting from the sales floor. 【Usage Scenarios】 - Waiting rooms and consultation corners within medical institutions - Information corners in pharmacies - Disease awareness event venues - Exhibition booths of pharmaceutical companies 【Benefits of Implementation】 - Increased interest in diseases - Promotion of access to accurate information - Reduction of patient anxiety and support for behavior change - Improved efficiency in information delivery to healthcare professionals
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【Features】 - Creation of communication tools that reflect user and market trends based on store research - Research conducted by staff, taking into account sales floor research, trends, and competitor activities - Thorough quality control through a production management system and on-site inspection system - Provision of safe, secure, and high-quality tools - Response to diverse needs such as announcement POPs, attention POPs, POP fixtures, promotional POPs, and experiential POPs 【Our Strengths】 Daiomiura Co., Ltd. is a company that supports a wide range of areas from manufacturing to sales promotion, leveraging its technical capabilities in manufacturing labels, packaging, and commercial printing, as well as its ability to propose solutions tailored to challenges. With creative power based on sales floors from a specialized sales promotion team, we propose tools and sales floor creation. Through services such as marketing "sales floor research," planning "sales floor-based," creative "total production," and products "management system," we comprehensively solve our customers' challenges.
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【Case Study (In-Store Campaign Toolkit POP)】 ■ Bookend POP ■ Swing POP ■ Projection POP ■ Card POP ■ Price Card *For more details, please download the PDF or feel free to contact us.
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Daio Miura Co., Ltd. is a company that supports a wide range of needs—from manufacturing sites to promotional activities—leveraging its strengths in manufacturing technologies centered on labels, packaging, and commercial printing, along with its ability to propose solutions tailored to specific business challenges. We provide end-to-end services, including the development, manufacturing, and sales of label systems; printing of business forms through to mailing services and operational efficiency support; and packaging design and production through to logistics processing. In addition, we combine high-quality, high-speed large-volume printing with short lead-time capabilities, the production of promotional tools such as fixtures and POP displays, web development and digital initiatives, as well as BPO-based business support—delivering comprehensive solutions to our clients’ challenges. From manufacturing to promotion, digital solutions, and business support, we offer a fully integrated, all-in-one structure that contributes to greater efficiency and added value.