Advertising Distribution for the Travel Industry: GEO Targeting Advertising
Targeting based on offline behavior to deliver information tailored to travelers' interests.
In the travel industry, it is essential to provide tourism information tailored to the interests and concerns of potential customers. In particular, travelers' information needs change depending on the places they visit and the circumstances at that time. If relevant information cannot be provided at the right moment, it may lead to missed opportunities. GEO-targeting advertising utilizes location data such as GPS to enable targeting based on offline behavior. This allows for the delivery of tourism information and facility information that travelers are likely to be interested in, based on their current location and past behavior, at the appropriate time. 【Usage Scenarios】 - Distribution of facility information around specific tourist attractions - Provision of related information at event venues - Re-engagement with users who have previously visited a specific area 【Benefits of Implementation】 - Increased engagement through information provision tailored to travelers' interests - Efficient marketing through targeted advertising - Expanded reach to new customer segments
basic information
【Features】 ■ Capable of delivering data in a limited area ■ Highly accurate location information ■ Selectable delivery destinations ■ Diverse media options 【Our Strengths】 Daiomiura Co., Ltd. is a company that leverages its technical expertise in manufacturing, centered on labels, packaging, and commercial printing, along with its ability to propose solutions tailored to challenges, to provide broad support from manufacturing sites to promotional areas. We consistently handle everything from the development and manufacturing sales of label systems, printing and shipping agency of business forms, to the design, manufacturing, and logistics processing of packaging. Furthermore, by combining high-quality, high-speed large-volume printing with short delivery times, production of promotional tools such as promotional displays and POP, web production, digital initiatives, and business support through BPO, we comprehensively solve our customers' challenges. With a system that can handle everything from manufacturing to promotion, digital, and business support, we contribute to efficiency and added value enhancement.
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Applications/Examples of results
【Usage Examples】 ■Commercial Facilities ■Schools and Cram Schools ■Major Supermarkets ■Paid Nursing Homes *For more details, please download the PDF or feel free to contact us.
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Daio Miura Co., Ltd. is a company that supports a wide range of needs—from manufacturing sites to promotional activities—leveraging its strengths in manufacturing technologies centered on labels, packaging, and commercial printing, along with its ability to propose solutions tailored to specific business challenges. We provide end-to-end services, including the development, manufacturing, and sales of label systems; printing of business forms through to mailing services and operational efficiency support; and packaging design and production through to logistics processing. In addition, we combine high-quality, high-speed large-volume printing with short lead-time capabilities, the production of promotional tools such as fixtures and POP displays, web development and digital initiatives, as well as BPO-based business support—delivering comprehensive solutions to our clients’ challenges. From manufacturing to promotion, digital solutions, and business support, we offer a fully integrated, all-in-one structure that contributes to greater efficiency and added value.