Announcement of Brand Renewal - Simplifying Progress

ザルトリウス・ジャパン
The Sartorius brand has been providing innovative products and solutions to support scientists and engineers around the world for 150 years. On February 17, 2020, we are pleased to announce that we have renewed our trademark. After a long period of discussion and preparation, our brand identity has been revitalized. In this renewal, we have updated the brand design at both the group and departmental levels, launching a new logo and a simpler brand architecture. Additionally, we would like to draw your attention to the fact that we have updated our new corporate message to "Simplify Progress." As the new message suggests, our products and technologies aim to simplify your operations and contribute to the acceleration of advancements in medicine.
