What is SFA? Explaining the differences with CRM and MA, and key points for implementation.
Why is the introduction of SFA being promoted? This column explains the benefits of implementation and points to be careful about during the introduction.
Are you familiar with the tool called "SFA," which realizes the visualization of sales and contributes to improving sales productivity and business processes? In recent years, business support and customer management systems such as SFA and CRM have gained attention in Japan, and many companies have successfully implemented them, with numerous case studies available. In this article, we will explain why the introduction of SFA is being promoted, provide an overview and role of SFA, and discuss the benefits of implementation as well as points to be careful about during the introduction process. *For detailed content of the column, please refer to the related links. If you have any questions, feel free to contact us.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with its "e-Sales Manager" since 1999. It has a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization support). Effortless yet results-driven! A stress-free CRM/SFA [e-Sales Manager Remix]: https://www.e-sales.jp/ *Based on our achievements and the Japan Standard Industrial Classification.