Summary of important strategies and perspectives for customer development.
A column explaining useful concepts for successfully nurturing customers and the introduction of systems that can be used for customer onboarding!
In modern business scenes, the term "customer cultivation" is often heard. It refers to the idea of valuing existing customers and increasing sales, rather than just acquiring new ones. However, while many businesspeople understand the importance of customer cultivation, they often find themselves too busy managing their current tasks to focus on cultivation. Therefore, this article will explain useful concepts for successfully cultivating customers and the implementation of systems that can be used for customer onboarding. *For more detailed content of the column, please refer to the related links. For further inquiries, feel free to contact us.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with its "e-Sales Manager" since 1999. It has a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization support). Effortless yet results-driven! A stress-free CRM/SFA [e-Sales Manager Remix]: https://www.e-sales.jp/ *Based on our achievements and the Japan Standard Industrial Classification.