Examples of Utilizing CRM/SFA for Product Development and Improvement in the Sales Department
It can also be used for unifying sales prospect lists by base or department and preventing overlaps.
Here are examples of how CRM/SFA is utilized in the actual operations of the manufacturing industry (sales department). After a business meeting, voice recordings or minutes can be uploaded on the spot, improving situations where "we received requests for reviewing transaction conditions or product improvements, but could not consult the relevant departments in a timely and appropriate manner." Since not only requests but also reasons and backgrounds can be shared, the development and manufacturing departments find it easier to respond. Additionally, for challenges such as "we want to expand transactions but do not know what proposals to make," it becomes possible to grasp needs and opportunities for proposals by checking the negotiation and proposal history of similar companies. 【Other utilization examples】 ■ Standardization of sales target lists by location or department, prevention of overlaps ■ Evaluation of activity levels and processes for each representative based on visit frequency and hearing content ■ Use as handover materials due to transfers or retirements of sales representatives *For more details, please download the PDF or feel free to contact us.
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with its "e-Sales Manager" since 1999. It has a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization support). Effortless yet results-driven! A stress-free CRM/SFA [e-Sales Manager Remix]: https://www.e-sales.jp/ *Based on our achievements and the Japan Standard Industrial Classification.