Connecting to product development and improvement! Examples of utilizing CRM/SFA in the development department.
By focusing on high-priority themes when planning, we can accelerate product development and improvement.
Here are examples of how CRM/SFA is utilized in the actual operations of the manufacturing industry (development department). By understanding user needs, demands, and complaints from on-site information, it becomes possible to prioritize them, thereby improving situations where "the themes and priorities of research and development are not understood." Additionally, in response to the challenge of "not being able to grasp the trends of competitors and unable to determine the direction of research and development or improvements," it is possible to extract topics about competitors from sales meeting minutes, allowing for an understanding of their trends. This makes it easier to see paths for "defensive" strategies to prevent switching and "offensive" strategies to capture market share. [Usage Example] ■Challenges - Unable to understand the themes and priorities of research and development ■Function - Understand user needs, demands, and complaints from on-site information and prioritize them ■Effect - By planning around high-priority themes, accelerate product development and improvements *For more details, please download the PDF or feel free to contact us.
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with its "e-Sales Manager" since 1999. It has a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization support). Effortless yet results-driven! A stress-free CRM/SFA [e-Sales Manager Remix]: https://www.e-sales.jp/ *Based on our achievements and the Japan Standard Industrial Classification.