Factors that prevent effective use of CRM/SFA even after implementation.
Let's clarify the 'purpose of introduction' and 'promotion system/policy' and share them throughout the organization!
Even after implementing CRM/SFA, there are several factors behind the inability to "utilize it effectively" or "establish it." One reason is that "while a new burden is added, the benefits of 'why we are implementing it' are not understood, leading to feelings of anxiety and avoidance of use." Another factor is that "in trying to master even the 'unnecessary functions for our company,' operational breakdowns occur." Identifying the "truly necessary functions" for your company, sharing the "purpose of implementation" across the organization, establishing a "promotion system," and gaining "understanding from the field" are the first steps to effectively "utilizing" CRM/SFA. 【Three Factors】 ■ Lack of understanding of "CRM/SFA implementation" from the sales field ■ Feeling burdened by the "switch from traditional management methods" ■ Being unable to utilize it effectively due to an excess of functions *For more details, please download the PDF or feel free to contact us.
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with its "e-Sales Manager" since 1999. It has a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization support). Effortless yet results-driven! A stress-free CRM/SFA [e-Sales Manager Remix]: https://www.e-sales.jp/ *Based on our achievements and the Japan Standard Industrial Classification.