Learn from the movie "Shin Godzilla"! Planning useful for new business development.
Breaking out of the framework of thought with Godzilla's attack! A method for generating business ideas through scenario planning.
This document explains how to utilize scenario planning in new business development, using the movie "Shin Godzilla" as a subject. It specifically outlines each step of scenario planning, from listing external environmental factors using STEEP, to four-quadrant mapping and setting scenario axes. It also introduces the significant strength of experts' status quo bias and the mindset needed to generate business ideas that are typically not conceived. 【Contents (partial)】 ■ "Shin Godzilla" is the story of developing the new business "Yashiori Operation." ■ Scenario planning was originally intended to prevent companies from becoming like boiled frogs. ■ Utilizing scenario planning at the start of a new business is to generate business ideas that are usually not conceived. ■ "Ambidextrous management" is a battle against status quo bias. ■ The conclusions drawn from following scenario planning are multiple scenarios. ■ Important note: Scenario planning ≠ future forecasting.
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