Learn from the movie "Shin Godzilla"! Planning useful for new business development.

Breaking out of the framework of thought with Godzilla's attack! A method for generating business ideas through scenario planning.

last updated May 28, 2026

Key Points for Successful Scenario Planning in New Business Proposal Creation

Don't try to predict and guess! Important points to keep in mind when implementing scenario planning.

last updated May 28, 2026

What is the true way to use the business model canvas?

The business model is not a "finished product for internal agreement"! An explanation of how to use a paper-based pivot to create a sellable business canvas.

last updated May 28, 2026

What is the MFT framework? An explanation of useful application procedures and examples for new business ventures!

Connecting technology and the market through "function"! A guide to utilizing the MFT framework to break down fixed ideas and unlock new possibilities for your company's technology.

last updated May 28, 2026

Customer Interview: 10 Questions to Avoid

That question won't reveal the true feelings! An explanation of 10 common bad question patterns and their failure mechanisms in customer interviews.

last updated May 28, 2026

What is Lean Startup?

"Lean Startup = Agile" is a big mistake! Unraveling the true practice of Lean Startup from personal experience.

last updated May 28, 2026

What is hypothesis thinking? An explanation of practical steps and ways to enhance the quality of work.

Dramatically improve the speed and quality of problem-solving! This book explains everything from the basics of hypothesis thinking to practical training methods.

last updated May 28, 2026

What is a technology seed? Differences from meaning and needs, and how to successfully commercialize it.

Transforming unique technologies lying dormant within the company into new value! A five-step explanation from the basics of technology seeds to commercialization, complete with successful case studies.

last updated May 28, 2026

What are the steps to successfully commercialize a technology seed?

Break through the wall of not being able to sell despite having technology! A detailed process for commercializing technology seeds by crossing the valley of death.

last updated May 28, 2026

How to Advance Technological Development: What are the Differences from Research and Development and the Roadmap to Success?

Comprehensive understanding from the basics of technology development to practical application! A thorough explanation of the differences between research and development, product development, and how to create a roadmap.

last updated May 28, 2026

What is Technology Management (MOT)? Key Points for Implementation from Benefits and Success Stories

A comprehensive guide explaining the management method "MOT" that transforms technology into profit, covering the basics, successful case studies, and implementation steps all in one book.

last updated May 28, 2026

15 New Business Ideas for the Manufacturing Industry! Learning How to Create a Business from Successful Examples

Discover new business plans that leverage your company's strengths! A selection of 15 ideas focused on the manufacturing industry, along with success stories and startup procedures explained.

last updated May 28, 2026

What is the product development process? An explanation of the 7 steps and precautions that lead to success.

A systematic explanation of the basic product development process in 7 steps, from idea generation to market launch.

last updated May 28, 2026

What is application development? Steps for exploring new markets by leveraging technological strengths and tips for success.

Expanding existing technology from '1 to 10 and even to 100'! Explaining the approach to application development and the thinking framework.

last updated May 28, 2026

Five Successful Examples of Application Development! Explaining Specific Approaches to Creating New Businesses.

Learn from the success stories of famous companies like Nitto Denko, Asahi Kasei, and Daikin! An explanation of the practical 5 steps for application development.

last updated May 28, 2026

[Data] Why does linear product development (product-out) fail?

Reasons for the failure of linear product development and proposed solutions! Materials useful for new business development.

last updated May 28, 2026

[Information] Monetizing PoC (Proof of Concept) to lead new business to success.

We will clarify the structural flaws of free PoC and systematically convey the practical procedures for paid PoC!

last updated May 28, 2026

[Data] Practical Implementation of Hypothesis Testing in New Business Development

Work to quickly identify mistakes! The system of interview research and the correct verification mindset.

last updated May 28, 2026

[Data] Why Market Research Does Not Work in New Business Development

Instead of studying the market, create the market! Understanding the essence of market creation through historical and contemporary examples.

last updated May 28, 2026

[Information] How to Write a New Business Plan

To persuade decision-makers and prompt action! A systematic explanation of the role, components, and key points of creating a proposal.

last updated May 28, 2026

[Information] The common language between the approver and the proposer: "Strategic Story"

Clarifying the vague instructions of experienced individuals who have created a 1 billion market with new business ventures! The key to successful new business idea generation and practical examples.

last updated May 28, 2026

[Information] Introduction of the evaluation tool "Meikiki Scope" powered by generative AI.

AI detects the risk of failure in business ideas! A tool that efficiently implements "negative appraisal."

last updated May 28, 2026