[Data] Incubator Training Job Theory Edition
What is truly important is what the customer ultimately wants to do! An explanation of job theory in new business development.
This document is training material for incubators that explains the "Job Theory" in new business development. It introduces examples related to the "need" for milkshakes to be sold at specific times, the discovery of latent needs, and cases where general consumer goods became huge hits by being "translated" into jobs. It also explains what a job (a Job to be done) is, along with detailed illustrations, so please take a moment to read it. 【Contents】 ■01 No Use for Needs ■02 Goods, Wants, Needs, Jobs ■03 What is a Job (a Job to be done) ■04 Details of Job Theory *For more information, please download the PDF or feel free to contact us.
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StartupScaleup.jp Inc. is a company that provides consulting for new business development and offers generative AI services to accelerate new businesses. We offer services such as AI market research, support for customer interviews, assistance in evaluating new business opportunities, and paid PoC support. We provide free consultations (mentoring) for those who are facing challenges in management or business matters. Please feel free to contact us if you have any requests.