5. Business Structure Mapping (Business × Sales) | For Manufacturing Industry
If it remains unclear what the company is selling, it will not be chosen by either AI or people. We align business and sales with a "structure."
The reason is simple: both decision-makers (humans) and generative AI judge companies based on "structure." This service will inventory your company's business, products, customers, strengths, and sales processes, and distill **"who," "what," and "why your company can win"** into a single structural diagram. This will align the standards for communication and pathways across web, sales, materials, and recruitment, creating a foundation for a company that "remains" in comparative evaluations. ■ Provided Content (3 points) 1. Organization of business, products, and customers (value offered / usage / selection criteria / winning strategies) 2. Visualization of the sales structure (leads → initial contact → comparison → approval process → decision-making bottlenecks) 3. Integration of communication structure (role design for web / proposal materials / case studies / FAQs) Deliverables: Corporate Structure Map (Business × Sales) + Message Outline + Prioritized Improvement Roadmap Scope/Assumptions: Organizing based on 60-90 minute interviews × 1-2 times + existing materials (website/sales materials/proposals, etc.) *Please share the current URL and products. We will organize the structural misalignments (causes of miscommunication) and the axes that need to be aligned.
basic information
■Provided Content Organization of Business Structure: Inventory of business lines/products/applications/customer segments/price ranges Translation of Value: Conversion from technology to customer value (what is good and how), determination of comparison axes Organization of Sales Structure: Winning strategies, reasons for lost deals, handling objections, barriers to approval, decision-making factors Integration of Messaging and Pathways: Definition statement from leadership, comparison axes for product pages, design of case studies and FAQs Improvement Priorities: Breakdown into Quick Wins (immediate), Medium-term (design), and Implementation (production) ■Deliverables Corporate Structure Map (a format that allows for an overall understanding of business and sales on one page) Core Message Outline (definition statement/provided value/comparison axes/catchphrase) Page Roles and Content List (what is lacking and where to place it) Improvement Roadmap (Impact x Workload, with priorities) List of Additional Required Information (interview items) ■Approach Pre-sharing: URL/product list/existing sales materials (if available) Interviews (1-2 times): Confirming the business, customer, and sales field Structuring: Creation of the corporate structure map and core message outline Reporting Meeting: Confirmation of priorities and next actions (diagnosis/design/production/support)
Price information
Light: 300,000 yen (Structure map + core message outline) Standard: 600,000 yen (Structure map + flow/content design + improvement priority) Expanded: 900,000 yen and up (Multiple businesses/many product groups/department integration) *Can be changed to require a quotation.
Delivery Time
Applications/Examples of results
■Concerns Able to explain the company's strengths, but not fully conveyed to the other party Multiple businesses, with explanations scattered across web and sales Inquiries come in, but do not lead to negotiations or orders Sales materials and web messaging differ, leading to a lack of trust Ambiguity about "what we do" puts us at a disadvantage in comparisons ■Purpose Organizing business and sales (defining "what we do" structurally) Creating unified standards for web, sales materials, and proposal talks Preliminary work for renewals and GEO design (building a foundation) Improving the quality of inquiries (reducing mismatches) ■Examples of Achievements (Confidentiality Consideration Format) Precision machining × 80 employees × scattered explanations × organized business + established comparison criteria to unify proposal winning strategies Industrial equipment × 200 employees × not converting to negotiations × breakdown of sales processes + redesigning roles of FAQs/case studies Chemical materials × 500 employees × fragmented across multiple businesses × unified design of corporate definition statements and product group templates
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