B. 製造業の問い合わせ獲得（営業導線・資料DL）
B. 製造業の問い合わせ獲得（営業導線・資料DL）
「アクセスはあるのに問い合わせが増えない」「見積条件が揃わない」「展示会後の追客が続かない」――製造業に多い課題を、問い合わせ導線・資料DL・見積導線・フォーム設計で解決するカテゴリです。 技術者／購買／経営の意思決定プロセスに合わせ、比較・稟議・相談へ自然に進む“営業導線”を設計。ホワイトペーパーやメルマガ等の育成導線まで含め、リード獲得を仕組み化します。
1～23 item / All 23 items
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21. Full design of inquiry flow for the manufacturing industry
The reason for the lack of increase in inquiries is not the "page" but the "flow." We design the entire process from attracting customers to comparison, internal approval, and negotiations.
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24. Page design that increases estimate requests
A structure where "estimates" increase instead of "inquiries." We eliminate the anxiety of comparison and obtain estimate requests with aligned conditions.
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22. Design of follow-up web pathways after the exhibition
Collecting business cards at the exhibition will not increase orders. After the event, we will design a pathway on the web to advance the "comparison and consideration."
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23. Lead acquisition design through technical data download
Solving the issue of 'having materials but not increasing leads.' We will design technical documents used for comparison and approval to have a structure that encourages downloads.
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25. Web design to strengthen agency sales
Create a "sellable" state for the agency on the web. We will organize the necessary information and pathways for agency sales, from proposals and explanations to comparisons and approvals.
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26. Structural design for web-based sales materials.
From "distributing" sales materials to "being read and moving forward." We will structure information that can be used for proposals, comparisons, and approvals on the web.
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28. Appeal to Designers (Technical Selection Measures)
What designers want is not "advertising" but "actionable information." We design the appeals and pathways that are nominated in technology selection.
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27. Wire design chosen based on technical comparison
Companies that do not lose in comparison charts are already winning before the comparison chart. We design the "criteria" for technical comparisons and create a pathway for selection.
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29. Purchase-oriented appeal (design for approval process)
The reason for the halt in the deliberation is not "price" but "accountability." We will prepare the necessary materials online that can be approved by the purchasing and decision-makers.
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30. Designing to generate consultations without stating a price.
You can consult without providing a price. We will alleviate the anxiety of comparison and consideration, creating a structure that fosters a "want to consult first" state.
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31. Transmission design of niche technology (verbalization)
Although there is technology, it doesn't get communicated. That "gap" is verbalization. We transform niche technology into an explanatory structure that can be chosen through comparison.
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32. Translation and Simplification of Technical Terms
The more specialized terminology there is, the weaker the communication becomes. We translate it into words that the customer can understand without losing the technical aspects.
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33. Product lineup organization (category design)
The more products there are, the less they sell. With the "category design" of the chosen manufacturing site, we guide you without confusion.
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34. Designing forms to improve inquiry quality
Increase quality without reducing quantity. We will design a "strong inquiry form" that provides the information needed for sales to take action.
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35. Sales Hearing Design (Web Integration)
Sales "questioning ability" should not be personalized. By linking the hearing items with the web flow, we will enhance the accuracy and speed of negotiations.
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36. Visualization of reasons for lost opportunities (flow diagnosis)
Unless we understand the reasons for lost orders, improvements will not be effective. We will diagnose the "blockage" in the flow and identify the causes of lost orders structurally.
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37. Design for extracting strengths that do not get buried by competition.
The reason your strengths are not being conveyed, despite being strong, is that they have not become "comparative terms." Step off the competitive stage and design an axis where you can win.
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38. Design of Lead Generation for Technical Blogs
Transforming a technology blog that ends with just being read into a project. We will design a lead generation pathway that connects search traffic to "document downloads/consultations."
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39. White Paper Planning and Production (B2B)
Data downloads are determined by planning, not by simply increasing production. We design and produce white papers that resonate with the B2B manufacturing industry.
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40. Newsletter funnel design (nurturing)
The reason inquiries do not occur is that they are forgotten. We will design a "newsletter pathway" to nurture considerations in the B2B manufacturing industry.
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[Information] To you in the manufacturing industry who thinks "things don't sell on the web"
Introducing a model for improvement that gets sales moving on the current homepage! The homepage evolves from a "company profile" into a sales tool that works 24/7.
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Complete Guide to "Brand Structure" for Manufacturing Industry
Change the web and be chosen! Systematized based on advanced data and case studies.
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Presentation of Materials: To the Manufacturing Industry Facing the Limits of Exhibition Sales
Volume 4 of the Sales Design Series! A new process for winning through the trinity of AI, Web, and Sales.
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