34. Designing forms to improve inquiry quality
Increase quality without reducing quantity. We will design a "strong inquiry form" that provides the information needed for sales to take action.
Even if the number of inquiries increases, if the content is shallow, the conditions are unclear, or there are many mismatches, only the sales effort increases without leading to results. In B2B inquiries in the manufacturing industry, there is essential information that should be gathered, such as "application," "specifications," "quantity," "desired delivery date," "consideration period," and "comparison situation." However, many forms either have too few input fields, leading to a lot of rework, or too many, resulting in increased drop-off rates. This service optimizes the input fields, options, flow stages, and automatic replies to collect the necessary information for sales without increasing the psychological burden on customers, thereby balancing both "the number of inquiries" and "the quality of inquiries." ▼ For these concerns: - The inquiry content is shallow, requiring a redo of the hearing each time. - There are many mismatches, and sales are becoming exhausted. - Only the price is asked, leading to a dead end (losing in comparisons or being a mere curiosity). - The form is long, resulting in many drop-offs. - Replies are delayed, allowing competitors to get ahead. *Please share the current form URL (or list of items). We will identify the causes of drop-offs and mismatches.
basic information
■Provided Content (Details) Definition of Inquiry Quality (by Industry/Product) - What information is necessary for sales to move forward (Essential Information) Item Design (Minimum Required + Optional) - Required: Purpose/Usage, Issues/Desired Delivery Date, Consideration Timing, Company Information, etc. - Optional: Specification Conditions, Quantity, Attachment of Drawings, Comparison Status, Budget Awareness, etc. Multiple Choice and Branching Design - Industry, Usage, Consideration Timing, etc. are designed as multiple choice to reduce burden - Change displayed items according to content to minimize input load Input Examples and Guiding Text (Psychological Triggers) - Eliminate "not knowing what to write" - Phrases to reduce "anxiety of being sold" and allow for consultation File Attachment Guidance - Make it easy to attach drawings/specifications/photos to improve accuracy from the first submission Automatic Reply and Next Action Design - Acknowledgment of receipt + Estimated response time - Request for additional necessary information (to fill gaps) - Links to related materials and FAQs to alleviate concerns ■Deliverables - List of form items (Required/Optional, Collection Purpose, Input Format) - Branching Design (design of questions displayed based on conditions) - UI Text (Labels, Placeholders, Supplementary Text, Error Messages) - Draft of Automatic Reply Email (Acknowledgment, Next Steps, Complements) - Implementation Instructions (Reflection points by CMS/Form Tool)
Price information
200,000 to 600,000 yen (depending on the number of forms and the depth of branching) - 1 form (basic optimization): 200,000 to 300,000 yen - 1 form (branching + auto-reply + complete wording): 300,000 to 450,000 yen - Multiple form integration (inquiries + estimates + downloads): 450,000 to 600,000 yen * "Estimate required" notation is also acceptable.
Delivery Time
Applications/Examples of results
■Approach - Pre-sharing: Current form URL / products / common mismatch examples - Analysis: Identify dropout factors, missing information, and excessive items - Design: Develop items, branching, wording, and automated responses - Reporting meeting: Confirm implementation policy and post-improvement operations (internal response) ■Purpose - Improve inquiry quality (conditions align, speeding up business negotiations) - Reduce mismatches (decrease in sales workload) - Improve dropout rate (optimize input burden) - Enhance initial response speed (design automated responses and next actions) ■Examples of Achievements (company name not required format) - Precision machining × 80 employees × insufficient conditions → Improved initial accuracy with drawing attachment guidance + selection options - Industrial equipment × 200 employees × high dropout rate → Reduced input burden and improved completion rate through branching design - Chemical materials × 500 employees × many mismatches → Improved project accuracy by collecting consideration timing and usage
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A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.