21. Full design of inquiry flow for the manufacturing industry
The reason for the lack of increase in inquiries is not the "page" but the "flow." We design the entire process from attracting customers to comparison, internal approval, and negotiations.
The real reason why inquiries in the manufacturing industry are not increasing is not due to a lack of technology or products, but rather because "the sales process is not being replicated online." Users flow in through multiple entry points such as searches, exhibitions, and referrals, and after comparing options, internal approvals, and avoiding responsibility (not wanting to fail), they finally reach the point of inquiry. However, many sites stop at product introductions, and users leave without the necessary information for decision-making (selection criteria, reassurance materials, approval materials, next actions). This service is a comprehensive design that, based on your sales process and the customer's decision-making process, creates a "blueprint for the sales process" that connects to inquiries and business negotiations by designing "what to show in what order, what to resolve, and how to guide to consultation." ▼For concerns like these: - There is traffic, but inquiries are not increasing. - Inquiries come in, but they do not lead to orders (low quality/conditions are not met). - Losing in comparisons/competing on price. - Stopping at approvals (insufficient justification for decision-makers). - Weak follow-up after exhibitions, resulting in missed opportunities. *Please share the current URL and products. We will identify the "structural causes" for the halt in inquiries and suggest the shortest improvement order.
basic information
■Provided Content (Details) Sales x Web Integration: Incorporating the sales flow (hearing → proposal → estimate → order) into the web Decision-Making Pathway: Organizing the points of discussion for technology, field, purchasing, and management, and designing the "order of anxiety resolution" Page Role Design: Entry (issues) / Deep Dive (usage, selection criteria) / Comparison (deciding factors) / Assurance (FAQ, system) / Approval (documents) / Consultation (CTA) Stage CTA Design: - Consultation Permission (light consultation) - Document Download (for approval) - Estimate Request (input conditions) to prepare stages and reduce missed opportunities Form Policy: Optimizing input items to improve inquiry quality (balancing input load and acquisition) Priority Roadmap: Confirming the "immediate effectiveness order" based on Impact x Workload (Quick Win → Mid-term → Production) ■Deliverables - Inquiry Flow Diagram (Entry → Deep Dive → Comparison → Approval → Consultation) - Page Role Map (purpose of each page, information to include, KPI) - List of Required Content (missing pages / missing elements / additional decision-making materials) - CTA and Form Design Policy (stage CTA / input items / direction for automatic replies) - Implementation Roadmap (order of improvements, scope of production, operational division)
Price information
1.2 million yen to 3 million yen (varies based on scale, number of products, and range of guidance) - Simple (main guidance center): 1.2 to 1.8 million yen - Standard (product group + case studies/FAQ/document downloads): 1.8 to 2.5 million yen - Expanded (multiple businesses, exhibition/agency guidance): 2.5 million yen and up *Can also be changed to "quote required" notation.
Delivery Time
Applications/Examples of results
■Approach - Pre-sharing: URL/Product overview/Common reasons for lost deals (as much as known is acceptable) - Hearing (90 minutes): Organize the realities of sales, points where comparisons stop, and barriers to internal approval - Design: Establish the flow, page roles, content, and CTA/form policy - Reporting meeting: Confirm the order of improvements and implementation scope (incremental improvement or production) ■Purpose - Increase in inquiries (resolve flow bottlenecks) - Improvement in inquiry quality (organize conditions and stage CTAs) - Prevent loss of candidates during comparison (prepare decision-making materials and internal approval materials) - Prevent loss of follow-ups after exhibitions and introductions ■Examples of Achievements (company name not required format) - Precision machining × 80 employees × lost deals due to comparisons → Improved deal conversion by organizing selection criteria, FAQs, and material flow - Industrial equipment × 200 employees × low order rate → Improved project accuracy through stage CTAs and form optimization - Chemical materials × 500 employees × stagnation due to internal approval → Designed material flow for decision-makers and promoted internal sharing
catalog（20）
Download All Catalogs
Recommended products
Distributors
A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.