36. Visualization of reasons for lost opportunities (flow diagnosis)
Unless we understand the reasons for lost orders, improvements will not be effective. We will diagnose the "blockage" in the flow and identify the causes of lost orders structurally.
The main reason for the lack of improvement in manufacturing industry websites is that "the cause of lost orders is not visible." There are visits but no inquiries. There are inquiries but no orders. Quotes are provided but not finalized. Behind these phenomena, there are always "bottlenecks in the process (lack of information, unresolved anxieties, losing comparison criteria, halted approvals, form abandonment)." This service will diagnose the current site and sales reality, visualizing where and why the process stops, from search traffic to browsing, comparison, approval, and inquiries. Once the cause is identified, improvements can be narrowed down to the "shortest possible action." ▼ For concerns like these: - Not understanding why inquiries are not increasing - Inquiries come in but do not convert to orders (low quality/insufficient conditions) - Feeling like we are losing in comparisons but lacking evidence - Stopping at the approval stage but unclear on what information is lacking - Improvement measures are based on guesses, leading to no results or sustainability *Please share the current URL and "recent patterns of lost orders (as much as you know)." We will analyze the causes structurally.
basic information
■Provided Content (Details) Diagnosis of Flow Issues (Typical Blockages) - Entrance: Misalignment between search intent and entrance page (insufficient by issue) - Navigation: No clear next steps or inability to delve deeper - Comparison: Lack of criteria for judgment leading to price competition - Approval: Insufficient materials for decision-makers resulting in hold-ups - Form: Drop-off due to input burden, anxiety, or missing fields/mismatches Classification of Reasons for Loss of Opportunity - Lack of information (selection criteria, scope, assumptions, exceptions, basis) - Unresolved anxiety (quality, delivery, supply, warranty, system) - Losing on comparison criteria (differentiation not presented structurally) - Approval stalled (no materials fulfilling accountability) - Operational issues (not updated, outdated materials, disrupted flow) Improvement Roadmap - Quick Win: Improvements that yield results in the shortest time (top of page, CTA, FAQ, etc.) - Mid-term: Development of comparison and approval content - Long-term: Structuring of information, categories, and database ■Deliverables - Flow blockage map (visualization of where stops occur) - List of reasons for loss (cause classification + basis + impact level) - Improvement priority table (ranking by Impact × man-hours) - Improvement proposals (by page: what to add and what to remove) - Next phase proposal (scope and order of improvement implementation)
Price information
300,000 to 900,000 yen (depending on the scope and depth of analysis) - Simple diagnosis (main pathways + improvement priority): 300,000 to 450,000 yen - Standard diagnosis (including comparison/approval/forms): 450,000 to 700,000 yen - Extended diagnosis (multiple products, multiple pathways + improvement design): 700,000 to 900,000 yen * "Estimate required" notation is also acceptable * Having GA/Search Console, etc., will improve diagnostic accuracy but is not mandatory.
Delivery Time
Applications/Examples of results
■Approach - Pre-sharing: URL/Product/Reasons for lost sales (as much as known is fine) - Diagnosis: Check site navigation, information structure, CTA/forms, comparisons, and materials for decision-making - Organization: Classify reasons for lost sales and calculate priorities - Reporting meeting: Confirm the improvement roadmap and the initial measures to be taken ■Purpose - Identification of reasons for lost sales (confirm direction for improvement) - Prioritization of improvements (narrow down actions) - Increase inquiries/improve conversion to business discussions (resolve bottlenecks) - Stop ad-hoc improvements (move towards reproducible strategies) ■Examples of Achievements (format without company names) - Precision machining × 80 employees × no increase in inquiries → Identified entrance misalignment and lack of FAQs, confirmed improvement priorities - Industrial equipment × 200 employees × lost sales due to comparisons → Identified lack of judgment criteria and improved comparison navigation - Chemical materials × 500 employees × halted due to decision-making → Identified lack of materials for decision-makers and improved decision-making page
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A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.