39. White Paper Planning and Production (B2B)
Data downloads are determined by planning, not by simply increasing production. We design and produce white papers that resonate with the B2B manufacturing industry.
The reason why white papers do not yield results is not due to design or page count, but rather because "the planning does not match the 'consideration stage'." B2B users in the manufacturing industry are not people who are ready to buy immediately; they are looking for materials for comparison, deliberation, and internal sharing. In other words, white papers should not just be company introductions, but should provide decision-making materials (selection criteria, failure avoidance, comparison axes, and approaches) to enhance the quality of leads. In this service, we design the planning to match the target lead profile and consideration stage, creating a structure that naturally leads to "consultation and estimates" after download. It can also be optimized for Ipros listings and follow-ups after exhibitions. ▼ For concerns like these: - Downloads have increased, but they are not leading to business negotiations (low lead quality) - Unsure what theme to choose - Only have company introduction materials that do not resonate for comparison - Want to optimize for Ipros (including follow-ups after downloads) - Want to create follow-up materials after exhibitions *Please tell us not what you want to sell, but "what kind of consultations you want to increase." We will develop a compelling plan.
basic information
■Provided Content (Details) Planning and Design (Aligning with the "Consideration Stage" of B2B) - Initial: Problem Awareness (Why failures occur, Overview of selection process) - Comparison: Selection Criteria (Comparison axes, Checklists, Handling objections) - Approval: Internal Sharing (Implementation flow, Risks, Structure, Cost justification) Structure Template (Example) - Current Issues (Risks of inaction) - Common Failure Patterns - Selection Criteria (Checklist) - Comparison Judgment Axes (Why differences arise) - Implementation Approach (Next steps) - Entry Point for Consultation (Consultation permission type CTA) Production (Readability and Persuasiveness) - Diagrams: Processes, Comparison axes, Implementation flow - Text: Maintain expertise while ensuring clarity for purchasing and decision-making - Ensure effectiveness even in 1-2 pages (As decision-making materials) DL Flow Design - Form Items (Minimal design for desired information) - Auto-reply (Next pages to read, Consultation flow) - Follow-up Email Outline (If necessary)
Price information
800,000 to 2,500,000 yen (depending on the number of pages, amount of illustrations, and scope of design) - Minimum (4-6 pages / few illustrations / basic design): 800,000 to 1,300,000 yen - Standard (8-12 pages / with illustrations / complete DL design): 1,300,000 to 2,000,000 yen - Expanded (multiple WP planning / including follow-up scenarios): 2,000,000 yen and up * "Estimate required" notation is also acceptable * If re-editing existing materials, costs may be reduced
Delivery Time
Applications/Examples of results
■Deliverables Proposal (Target lead profile / Consideration stage / Theme / Structure) White paper (PDF) - Estimated page count: 4-12 pages (variable depending on purpose) Illustrations and structure (comparison tables, checklists, flowcharts) Complete DL funnel - Form design proposal (items and input examples) - Auto-reply email proposal (confirmation + next actions) - Follow-up scenario outline (optional) ■Process - Pre-sharing: Product / Target consultation content / Expected target (industry, position) - Planning meeting (60 minutes): Finalize theme, structure, and post-DL funnel - Production: Manuscript, illustrations, layout (2 reviews) - Delivery: PDF + complete funnel (form / auto-reply proposal) ■Uses - Lead acquisition through document downloads (aiming for high-quality leads) - Advancement of comparison and internal approval processes (materials shared within the company) - Strengthening of exhibition, iPros, and advertising platforms - Efficiency in follow-up (reducing sales workload) ■Examples of achievements (format without company name) - Precision machining × 80 employees × downloads exist but no business negotiations → Improved lead quality with selection criteria white paper - Industrial equipment × 200 employees × losing in comparisons → Alleviated decision-maker concerns with comparison axis white paper - Chemical materials × 500 employees × halted due to internal approval → Advanced internal sharing with approval document white paper
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A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.