28. Appeal to Designers (Technical Selection Measures)
What designers want is not "advertising" but "actionable information." We design the appeals and pathways that are nominated in technology selection.
In B2B manufacturing, it is often the case that the "first candidates are determined" not by purchasing, but by designers and engineers. What designers prioritize are not just a list of specifications, but "compatibility conditions," "usable range," "design pitfalls," "verification methods," "alternatives," and "ease of implementation and operation." However, many websites lean towards sales-oriented explanations, lacking the materials (conditions, rationale, data, and points of caution) necessary for designers to make informed decisions. As a result, they do not make it into the candidate list for technical selection and cannot even be compared. This service structures the information needed for designers' "selection judgments" according to the design flow and designs the appeals and pathways (technical document downloads, FAQs, specification consultations) that will be nominated at the stage of technical selection. ▼ For concerns like these: - The technology is strong, but it doesn't resonate with designers and doesn't make it to the candidate list. - Selection materials are not organized under the assumption that "you can understand it by looking at the specifications." - Questions from designers are always the same, leading to exhaustion for sales and technical teams. - Technical document downloads are not increasing, and materials are not being used for selection. - Not progressing to specification consultations and losing in the latter part of comparisons. *Please share the current URL and "frequently asked questions from designers." We will address the issues causing candidates to drop out.
basic information
■Provided Content (Details) Selection Criteria for Designers (Typical) - Compatibility Conditions (Temperature, Load, Material, Environment, Durability, Tolerances) - Constraints and NG Conditions (Cases that cannot be used, Design Considerations) - Verification and Evaluation Methods (Testing, Measurement, Standards, Evidence) - Implementation and Operation (Ease of Integration, Interchangeability, Maintainability, Supply) - Alternatives (Trade-offs with Other Methods) Information Structure (Aligned with Design Flow) - Conclusion: Under what conditions is it effective - Compatibility Conditions and Selection Checklist - Design Considerations (Pitfalls) - Evidence (Testing, Standards, Track Record) - Approach for Introduction and Verification (Samples, Evaluation, Quotation Conditions) Flow Design (CTA for Designers) - Technical Document Download (Data Sheets, Selection Guides, Checklists) - Specification Consultation (Consultation Form to Reduce Input Load) - Sample and Evaluation Consultation (If Possible) FAQ Design (Handling Counterarguments) - Proactively Address "Exceptions" and "Risks" that Concern Designers
Price information
600,000 to 1,800,000 yen (depending on the scope and amount of documentation) - For one product (issue organization + page structure + document composition + FAQ + user flow): 600,000 to 1,000,000 yen - For multiple products (including templating): 1,000,000 to 1,800,000 yen * "Estimate required" notation is also acceptable * Document production (design/writing/visualization) can be done separately or concurrently.
Delivery Time
Applications/Examples of results
■Deliverables - Designer selection issue map (organization of questions, concerns, and evaluation criteria) - Proposed page structure for designers (headings, order, and rationale placement) - Proposed structure for technical documents (data sheets/selection guides, etc.) - Proposed FAQ for designers (compliance, constraints, verification, supply) - CTA and form policy (design for specification consultation/quotation condition confirmation) ■Purpose - Inclusion of candidates at the technology selection stage (increase in designated searches and consultations) - Alleviation of designers' concerns (clarification of compliance conditions, constraints, and rationale) - Strengthening of technical document downloads (advancement of comparative consideration) - Reduction of man-hours for sales and technical teams (decrease in repetitive questions) ■Examples of Achievements (format without company name) - Precision machining × 80 employees × no candidate inclusion → Increase in technical consultations with compliance conditions and selection guides - Industrial equipment × 200 employees × repetitive questions → Improvement in initial accuracy with designer FAQs and document downloads - Chemical materials × 500 employees × losing in comparisons → Improvement in win rates in the latter half of selection with evidence presentation
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A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.