37. Design for extracting strengths that do not get buried by competition.
The reason your strengths are not being conveyed, despite being strong, is that they have not become "comparative terms." Step off the competitive stage and design an axis where you can win.
In the manufacturing B2B sector, phrases like "we have good quality" and "we respond quickly" are not strengths but rather "words that anyone can say," and they get buried. To win in competitive comparisons, it is necessary to transform strengths from "assertions from our perspective" into selection criteria (comparison standards) that customers can evaluate. Furthermore, strengths must not only include "what can be done" but also "under what conditions it is effective," "what is being sacrificed (trade-offs)," and "why it can be trusted (evidence)" in order to be effective in comparison situations. This service extracts strengths that are buried among competitors and structures them as winning comparison axes. As a result, it helps to break free from price competition and creates a foundation for appeals that lead to designated consultations and project development. ▼ For concerns like these: - When compared to competitors, differences are not communicated, leading to losing on price. - When asked about strengths, only "quality and response" can be mentioned. - It resonates with designers but is weak in purchasing and decision-making. - The company’s advantages are understood but cannot be articulated. - Salespeople struggle to explain strengths verbally every time (dependency on individuals). *Please share the current URL and "reasons for losing to competitors (assumptions are fine)." We will uncover the buried winning strategies.
basic information
■Provided Content (Details) Inventory of Strengths (Target for Extraction) - Technology: Compatibility conditions, difficulty in processing, design proposal capability, reproducibility - Processes: Inspection, quality assurance, traceability, yield - Structure: Short delivery system, stable supply, BCP, network of partner factories - Transactions: Clarity of additional cost conditions, transparency of contracts, response speed Conversion to Comparison Axes (Selection Criteria) - Present as "conditions that do not fail" rather than "amazing" - Example: “Good quality” → Which standards/which inspection processes/how to respond to defects “Short delivery” → By how many days/under what conditions/how to respond during increased production Clarification of Trade-offs (Backing of Strengths) - What is being sacrificed to create strengths (therefore credible) Evidence Design (Building Trust) - How to present numbers, processes, standards, traces, and achievements - Display locations: Top of the page/comparison page/FAQ/material download ■Deliverables - List of strengths (candidates: technology, processes, structure, transactions) - Comparison axes that do not get buried by competitors (expression as selection criteria) - Evidence design (how to present numbers, processes, standards, and achievements) - Appeal framework (30-second explanation/1-minute explanation/detailed explanation) - Web reflection instructions (where to place it on which page)
Price information
400,000 to 1,200,000 yen (depending on the number of products, number of competitors, and depth) - For one product (strength extraction + comparison criteria + basis design): 400,000 to 700,000 yen - For multiple products/template expansion: 700,000 to 1,200,000 yen * "Estimate required" notation is also acceptable.
Delivery Time
Applications/Examples of results
■Approach - Pre-sharing: URL/Product/Competitors (as much as known is acceptable) - Hearing (60-90 minutes): Inventory of strengths (process, structure, constraints, winning patterns) - Design: Formulate the comparison criteria (selection conditions) and the basis for presentation - Reporting session: Confirm the scope of reflection (product page/comparison page/document download) and priorities ■Purpose - Break away from price competition (grasp the comparison criteria) - Increase in designated consultations and project development (clarification of winning strategies) - Standardization of sales explanations (elimination of dependency on individuals) - Advancement of approvals and comparisons (presentation of basis) ■Examples of Achievements (format without company names) - Precision machining × 80 employees × discount wars → Shift to decision-making beyond price through selection criteria - Industrial equipment × 200 employees × inability to convey differences → Improved comparison win rates through basis design - Chemical materials × 500 employees × weak in approvals → Developed comparison criteria for purchasing to advance approvals
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A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.