35. Sales Hearing Design (Web Integration)
Sales "questioning ability" should not be personalized. By linking the hearing items with the web flow, we will enhance the accuracy and speed of negotiations.
In the B2B manufacturing industry, the quality of the initial hearing determines the order rate. However, on-site, the questions vary by representative, leading to incomplete information, delays in estimates, increased revisions, and frequent mismatches. Additionally, the web side often fails to collect the minimum necessary information through forms, resulting in initial responses starting from "zero." This service standardizes sales hearings based on the "conditions necessary for project initiation" and links them with the web (forms, document downloads, FAQs). As a result, we can create a situation where conditions are met from the start → responses are quick → trust increases → negotiations progress. ▼ For concerns like these: - Hearing quality varies by representative - Incomplete information leads to slow estimates and many revisions - Progressing with ambiguous specifications causes issues later - Forms are insufficient, requiring repeated questions from the start - Sales teams become exhausted, leading to excessive confirmations with the technical department *Please share the product and the "conditions necessary for estimates." We will formalize the hearing process.
basic information
■Provided Content (Details) Design of Hearing Items (Definition of Essential Conditions) - Purpose, Issues, Target Items, Specification Conditions, Quantity, Desired Delivery Date, Consideration Timing, Comparison Status, Constraints - Clearly document NG conditions (cases that cannot be accommodated) and prerequisites (necessary information) Design of Question "Order" (Flow that Makes it Easy for the Respondent to Answer) - Purpose → Situation → Conditions → Constraints → Priorities → Next Steps Branch Design (Differentiation by Product Type) - Change the items asked based on the purpose to align conditions as quickly as possible Web Integration (Advance Hearing) - Form: Minimum essentials + Optional items + Attachment guidance (drawings/photos/specifications) - Auto-reply: Request for missing information/Preparation needed next - Pre-preparation page: Frequently Asked Questions, Required Documents, Input Examples Operational Design (Avoiding Personalization) - Sales Hearing Sheet (Template) - Reply Email Template (To Increase Initial Response Speed) - Internal Handover Items (Organization of Points Requiring Technical Confirmation)
Price information
400,000 to 1,200,000 yen (depending on the complexity of the product, branching, and the scope of web integration) - Basic (hearing items + template): 400,000 to 700,000 yen - Standard (branching + web form integration + automatic reply): 700,000 to 1,200,000 yen * "Estimate required" notation is also acceptable.
Delivery Time
Applications/Examples of results
■Deliverables - List of hearing items (mandatory/optional, purpose, response format) - Hearing flow (sequence, branching, examples of questions) - Web form integration design (items, options, attachments, input examples) - Automatic reply email draft (receipt + missing information + next steps) - Complete set of operational templates (sales sheet/initial response/technical confirmation request) ■Approach - Pre-sharing: necessary conditions for products/estimates/past examples of rework - Hearing (60-90 minutes): organize mandatory conditions, branching, and NG conditions - Design: formulate hearing items, web integration, and templates - Reporting meeting: confirm implementation scope (including form modifications) and operational procedures ■Purpose - Improve estimate speed (conditions aligned in the first attempt) - Reduce rework (decrease back-and-forth on clarifications and technical confirmations) - Reduce mismatches (clarification of NG conditions and assumptions) - Standardize sales quality (eliminate dependency on individuals) - Improve web inquiry quality (form integration) ■Examples of achievements (company name not required format) - Precision machining × 80 employees × insufficient conditions → improved initial accuracy through attachment guidance and question order - Industrial equipment × 200 employees × high rework → reduced estimate workload by standardizing branching - Chemical materials × 500 employees × dependency on individuals → standardized hearing sheets to level up response quality
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