8. Redesigning the Sitemap for the AI Era | For the Manufacturing Industry
Before increasing the number of pages, we will fix the structure. We will redesign the sitemap to ensure it communicates clearly to both AI and humans without confusion.
In the era of AI search and generative AI summarization, the success of a website is determined not by individual pages but by the "sitemap (overall structure)." Users are no longer browsing, and AI attempts to understand the entire site as a "structure." Despite this, outdated websites have a mix of "business, products, case studies, and materials," leading to an ambiguous role for pages as they proliferate. As a result, strengths are overlooked, making it easier for candidates to be eliminated during comparisons. Our service will redesign the overall structure of your site (page roles, hierarchy, navigation, naming) based on your business, products, and sales pathways, creating a foundation for a "chosen structure" in the shortest time possible. ■ Service Offerings (3 points) 1. Current sitemap diagnosis (overlapping, missing, and confusing page roles) 2. To-Be sitemap design (hierarchy, naming, navigation, and CTA design) 3. Implementation roadmap (prioritization of where to start for effective changes) Deliverables: To-Be sitemap (design version) + page role definitions + improvement roadmap Scope/Assumptions: Primarily up to design (actual production and CMS implementation are separate) / includes major pathways (products, case studies, materials, inquiries) in the design *Please share the current URL. We will organize and guide you on the structural defects and the most effective order for redesign.
basic information
■Provided Content Current Inventory: Listing pages, organizing categories, identifying duplicate and isolated pages Redefining Page Roles: Assigning roles for entry, deep dive, comparison, reassurance, approval, and consultation Hierarchical Design: Business → Product Group → Use Cases → Selection Criteria → Examples → FAQs → Materials → Consultation, etc. Naming and Labeling Design: Creating names that are not misunderstood by AI or humans (in conjunction with definition statements) Navigation Design: Structuring the "next page to show" for each page Integration and Division Policy: Pages to be integrated, pages to be divided, pages to be newly created ■Deliverables To-Be Sitemap (draft of hierarchical diagram/URL design) Page Role Definition Table (purpose, KPI, and information to be placed for each page) Navigation/Traversal Policy (rules for global navigation, breadcrumbs, related links) List of Required Content (missing pages, additional elements, placement of FAQs/examples) Implementation Roadmap (priorities, phased transition plan) ■Approach Preliminary Sharing: URL/product list (if available)/current issues Current Analysis: Page inventory + navigation and structure diagnosis Redesign: To-Be Sitemap + Page Role Definition Reporting Meeting: Confirming priorities and implementation procedures (phased improvement or renewal)
Price information
Light: 300,000 yen (Current situation diagnosis + To-Be sitemap outline) Standard: 600,000 yen (To-Be sitemap + page role definition + roadmap) Extended: 900,000 yen and up (Multiple product groups / integration of multiple businesses / multilingual and multi-location, etc.) *Can be changed to require a quote.
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Applications/Examples of results
■Concerns Despite an increase in pages, inquiries have not increased. It's unclear what is where / cannot be explained internally. Products, case studies, and materials are scattered, making it difficult to convey strengths during comparisons. Information is misaligned due to AI summarization (definitions and hierarchies are ambiguous). Before the renewal, I want to solidify "what kind of structure it should have." ■Uses Revamping the site structure to fit the AI era (preventing candidate drop-off). Organizing requirements and building consensus before the renewal (making internal approvals easier). Creating the groundwork for mass production of product pages and case study development. Redesigning navigation and inquiry pathways (foundation for decision-making pathways). ■Examples of Achievements (Confidentiality Consideration Format) Redesigned comparison pathways through hierarchical restructuring of industrial equipment × 200 employees × mixed information × products/applications/case studies. Resolved "lost" issues and improved inquiry pathways through role definition and integration in precision machining × 80 employees × page proliferation. Structural design and naming rule development for site integration in chemical materials × 500 employees × multiple businesses.
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A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.