17. Case Page Design (How to Show Reproducibility) | For the Manufacturing Industry
Case studies do not sell as "bragging." What works in comparative analysis is "reproducibility." We will design the structure of the selected case study page.
In the B2B manufacturing industry, the success of business negotiations is determined more by the "way of conveying reproducibility" than by the number of cases. In situations of comparison and consideration, what customers want to know is not "impressive achievements," but whether it will truly work under conditions similar to their own. However, many case study pages merely list company names and results, lacking details on conditions, reasoning, and implementation processes. As a result, they do not provide reassurance and cannot be used in decision-making processes. Our service will design a case study page format that structures industry × scale × challenges × conditions × measures × results, while maintaining confidentiality, to ensure that potential clients think, "This company can also succeed." ■ Provided Content (3 points) 1. Design of case study "conditions" (which conditions to present to convey reproducibility) 2. Structure design of case study pages (effective order, headings, and placement of evidence for comparison) 3. Template creation for mass production (creating a format that maintains quality even as the number of case studies increases) Deliverables: Case study page template (structure, headings, input items) + case study draft template + flow design Scope/Assumptions: Initially, template design + creation of 1 to 3 representative case study templates (expandable) / implementation to be handled separately *Please share the current URL (if there are case studies) and the products. We will organize based on the "missing elements" of effective comparison case studies.
basic information
■Provided Content (Details) 1) Design "Conditions" that Convey Reproducibility Industry/Usage/Process/Implementation Environment Scale (Production Volume, Line, Location, etc. "Granularity for Decision Makers") Prerequisites (Constraints, Required Quality, Delivery Conditions, Cost Conditions) Success Factors (Why it was successful: Reasons for Structure, Process, Design) 2) Case Study Page Structure (Order to Win by Comparison) Who has what kind of issue (Situation) Disadvantages of Inaction (Why the Urgency) Resolution Policy (What was changed and how) Conditions and Constraints (This is the core of "Reproducibility") Implementation Details (Process, Structure, Duration, Reasons for Decisions) Results (Quantitative/Qualitative, but not overstated) Frequently Asked Questions (Scope of Application and Exceptions under the Same Conditions) Next Actions (Consultation for Those with Similar Conditions) 3) Mass Production Template Input Items (Preventing Omissions) Use of Images and Diagrams (Process Diagrams, Before/After, Flow) Tag Design (Industry Tags, Issue Tags, Usage Tags) Design for Navigation from Case Studies → Products → FAQs → Document Downloads → Consultations
Price information
Light: 200,000 yen (template design + 1 case template) Standard: 400,000 yen (template design + 3 case templates + flow design) Expanded: 700,000 yen and up (mass production design of 10 or more cases / tag system / list design) *Can be changed to require a quotation.
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Applications/Examples of results
■Concerns Even though there are case studies, they do not lead to business negotiations. Due to confidentiality constraints, we cannot mention company names, which reduces persuasiveness. There is a lack of "reassurance materials" in competitive comparisons. The writing style of case studies varies by person in charge. Materials that can be used for internal approval (reasons for introduction, conditions, structure) are not organized. ■Deliverables Case study page template (structure, headings, input items, tags) Case study manuscript template (1 to 3 examples: confidentiality-compliant format) Classification and list design of case studies (ease of search, design of navigation points) Connection flowchart to product pages/challenge landing pages/FAQs/materials Mass production rules (writing style, notation, how to present numbers, examples of what not to do) ■Usage Preparation of reassurance materials for comparison and consideration (preventing candidate drop-off) Establishing a method for creating persuasive case studies even under confidentiality Development of case study pages that can be used for internal approval and decision-making Standardization of quality in case study mass production (template + rule-making) ■Examples of Achievements (Confidentiality-Compliant Format) Precision machining × 80 employees × confidentiality prohibits company name × ensuring reproducibility and improving business negotiations through a structured format for presenting conditions. Industrial equipment × 200 employees × sporadic case studies × designing tags and lists to create "searchable case studies." Chemical materials × 500 employees × stagnation in internal approval × structuring reasons for introduction, conditions, and structure to function as internal approval materials.
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