19. Structured Content Operation Design | For the Manufacturing Industry
End the operations that crumble as they are created. We will design "content operations that run on structure," which are strong in the AI era.
The main reason why content strategies do not last is not "the act of writing," but rather the lack of a "management framework." In B2B manufacturing, as the number of products increases and more information such as applications, case studies, FAQs, and documents accumulate, inconsistencies in terminology, varying levels of detail, and broken navigation occur. In the era of AI search, this directly leads to a "decrease in reference quality," putting you at a disadvantage in summarization and comparison. This service is designed to manage content not by creating it "point by point," but by establishing a structure (templates, input guidelines, tags, approval flows) that allows for consistent quality even when mass-produced. ■ Provided Content (3 points) 1. Content system design (organizing what types of content should be held) 2. Template and input guideline design (standardizing detail levels, preventing terminology inconsistencies, defining mandatory items) 3. Operational flow design (role division and rules for creation → review → publication → improvement) Deliverables: Structured content management design document (system, templates, guidelines, flow) + complete checklist Scope/Assumptions: Up to the design phase (actual operational support is a separate option) / Optimized to fit existing CMS and organizational structure *Please share the current URL and your internal update structure (number of responsible personnel and frequency). I will promptly identify the "causes of collapse" and propose a management framework.
basic information
■Provided Content (Details) 1) Content System Design (Determining the overall "shelf") Products (Product DB) / Uses (Issue LP) / Case Studies (Reproducible Type) / FAQ (Counterargument Handling) / Materials (Approval) Roles of each content: Entry / Deep Dive / Comparison / Assurance / Approval / Consultation Which to increase for effective results (Priority) 2) Template and Input Regulation Design (A system that maintains quality) Templates for each page type (Heading structure, Required blocks, CTA) Required items (Definition, Selection criteria, Scope of application, Evidence, Exceptions) Notation regulations (Units, Terms, Model numbers, Abbreviations, How to present numbers) Tag design (Industry tags, Use tags, Issue tags, Standard tags, etc.) A checklist for "writers" to avoid confusion (Preventing omissions) 3) Operational Flow Design (A process that runs without stopping) Role distribution (Creation / Supervision / Approval / Publication / Improvement) Review perspectives (Technical alignment, Sales alignment, GEO alignment) Improvements after publication (How to observe reactions, Update frequency, Revision rules) Starting small in operations (e.g., running two pieces per month) and expansion design
Price information
Light: 400,000 yen (system design + 2 main templates + operational flow outline) Standard: 800,000 yen (system + full set of templates + input regulations + checklist) Extended: 1,200,000 yen and up (multiple product groups / multi-department operation / multilingual and database operation) *Can be changed to require a quotation.
Delivery Time
Applications/Examples of results
■Concerns Creating content that doesn't last / Staff becoming exhausted Inconsistent writing style and granularity leading to uneven quality As products, case studies, and FAQs increase, the site becomes harder to understand Fear of updates causing stagnation (not knowing what to change) Discrepancies in AI summaries (inconsistent definitions, items, and notation) ■Approach Preliminary sharing: URL / number of products / update structure (responsible parties and frequency) Current situation analysis: Identify the causes of breakdown (system, templates, flow) Design: Develop system + templates + guidelines + operational flow Reporting meeting: Confirm initial operations (minimum unit) and next expansion plans ■Uses Systematization of content production (sustainable operations) Quality unification (preventing discrepancies in notation and granularity) Establishing primary sources that do not deviate in AI summaries and comparisons Stabilizing site navigation and inquiry pathways (structured for flow) ■Examples of Achievements (Confidentiality Consideration Format) Precision machining × 80 employees × ongoing updates not sustained × established monthly operations with templates and checklists Industrial equipment × 200 employees × numerous product groups × unified information quality through classification/tags and input guidelines Chemical materials × 500 employees × departmental divisions × standardized operations through approval flow and role definitions
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