47. Existing site improvement renewal (low cost)
Achieve results without rebuilding. We will utilize the existing site and redesign the inquiry flow at minimal cost.
"Renewal = Rebuilding" is not necessarily the correct answer. In B2B manufacturing, addressing the causes of lack of inquiries (such as pathways, comparison materials, CTAs, forms, and page roles) is often more cost-effective and yields better results than simply refreshing the design. Existing sites often retain search rankings and past content assets, and completely rebuilding them can lead to losing valuable elements. In this service, we prioritize improvements that directly impact results based on the existing site. In many cases, it is more effective to refine product pages, case studies, FAQs, comparisons, and forms rather than completely redesigning the homepage. We will establish improvement priorities based on Impact × labor hours to increase inquiries in the shortest time possible. ■ Service Offerings (3 points) 1. Current Situation Diagnosis (Identifying causes of lack of results: pathways, information, CTAs, forms) 2. Improvement Design (Prioritization: Impact × labor hours, in order of low-cost effectiveness) 3. Partial Renovation (Renovation of templates, copy, pathways, forms, etc.) Deliverables: Improvement design document + list of improvement measures + partial renovation (or renovation instruction document) *Please provide the current URL and the "desired outcomes (inquiries/quotes/document downloads)." We will design the shortest route.
basic information
■Provided Content (Details) Basic Policy for Low-Cost Improvement (Deciding What Not to Do) - No large-scale design overhaul (only the bare minimum) - Maintain the information structure while only modifying the outcome points - Strengthen the pathways while maintaining SEO evaluation Priority Improvement Points (Directly Linked to Results) - Unification of the upper explanatory text (Situation → Disadvantage → Solution → Deliverable → CTA) - Organization of essential items on product pages (Price Range / Delivery Time / Usage / Application Conditions / FAQ) - Reproducibility design for case study pages (effective even with anonymization) - Comparison and approval material pages (gathering decision-making materials) - Staging of CTAs (Consultation Permission Type → Estimate → Quotation) - Form improvements (reducing input, alleviating concerns, automatic replies) Approach to Improvement (Impact × Workload) - Classify measures into "immediate effect," "medium-term effect," and "not to be done" - First, renovate the areas that will most quickly improve CVR - If there is capacity, improve exploratory aspects such as categories, lists, and searches ■Approach Pre-Share: URL / Purpose / Budget (rough estimate is fine) Diagnosis: Analyze key pages (Top, Product, Case Studies, Form) Design: Confirm priorities and scope of renovations Renovation: Staged reflection → Confirmation → Adjustment Verification: Confirm with numbers and move on to the next step (can be done in parallel)
Price information
500,000 to 3,000,000 yen (varies based on the scope of renovation and number of pages) - Light (diagnosis + list of measures + instruction manual): 500,000 to 1,000,000 yen - Standard (major page renovations + form improvements): 1,000,000 to 2,000,000 yen - Expanded (organization of products/cases/FAQs, multiple renovations): 2,000,000 to 3,000,000 yen * "Estimate required" notation is also acceptable (to be confirmed based on scope)
Delivery Time
Applications/Examples of results
■Concerns Limited budget but want to increase inquiries Concerned about design but unsure of priorities Weak product pages leading to losses in comparisons Drop-offs in forms/low-quality inquiries Full renewal not approved internally ■Deliverables Current situation diagnosis report (issue classification: flow/information/trust/CTA/operations) List of improvement measures (prioritization: Impact × effort, implementation steps) Improvement wireframes/revision instructions (target pages) Copy revision proposals (headlines, key points, CTAs, FAQs) Form improvement proposals (items, cautionary notes, auto-reply drafts) Partial renovations (within feasible range) or implementation support Improvement KPI design (CVR, navigation, form completion rate) ■Uses Increase inquiries at low cost (shortest improvements by prioritization) Preliminary step before full renewal (easier approval) Improvements leveraging SEO assets (maintaining evaluation) Structure for easier operations (organizing from parts) ■Examples of achievements (company name not required format) Precision machining × 80 employees × budget shortfall → Increased consultations by improving product pages Industrial equipment × 200 employees × form drop-offs → Improved completion rate by reducing input Chemical materials × 500 employees × losing in comparisons → Made progress by adding decision-making material pages
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A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.