48. Site speed improvement (CVR measures)
Speed is directly linked to "sales and inquiries," not "comfort." We identify the causes of slowness and eliminate the bottlenecks that lower the conversion rate (CVR).
If the site is slow, inquiries will not increase. Especially in B2B manufacturing, if there is a "wait" during the flow of search traffic → comparison → document review → inquiry, drop-offs will occur. Pages not displaying, heavy images, slow loading on smartphones, and forms freezing can all disqualify a candidate. Our service addresses the causes of speed degradation through the steps of "measurement → identification → improvement → re-measurement," improving both perceived speed and metrics (such as LCP/INP/CLS). We prioritize improvements not just to raise scores, but to enhance areas that impact CVR (inquiries/document downloads). ■ Service Offerings (3 points) 1. Speed Diagnosis (identifying causes of slowness: images/JS/CSS/server/DB, etc.) 2. Improvement Design (prioritization: Impact × effort, based on CVR impact) 3. Improvement Implementation (optimization, configuration changes, operational rule establishment) Deliverables: Speed improvement report + implementation of improvements (or revision instructions) + re-measurement results *Please provide the target URL. We will first identify the "culprit of slowness."
basic information
■Provided Content Targets for Speed Improvement (Typical) - Image Optimization (Size, Format, Lazy Loading, Delivery) - JS/CSS Bloat (Unnecessary Scripts, Loading Order, Splitting) - Font Optimization (Loading Delay, Subsetting) - Server Response (TTFB, Cache, DB, CDN) - CMS Issues (Excessive Plugins, Themes, Queries) - Third-party (Tags, Measurement, Embedding) Priorities Effective for CVR - Improvement of LCP on Entry Pages (Search/Ad LP) - Experience Improvement on Key Navigation Pages (Products, Case Studies, Technology) - INP Improvement around Forms and CTAs (Weight of Interaction) Approach to Improvement - Measurement: Identify current bottlenecks numerically - Prioritization: Execution plan based on Impact × Effort - Implementation: Safe phased reflection (Manage impact scope) - Re-measurement: Comparison before and after improvements, presentation of remaining issues Operational Rules (Prevention of Recurrence) - Image Upload Guidelines (Maximum Size, Format) - Tag Addition Rules (Avoid unnecessary increases) - Regular Inspections (Monitoring after release)
Price information
200,000 to 1,500,000 yen (varies based on scale, CMS, and scope of improvements) - Light (diagnosis + improvement instruction document): 200,000 to 500,000 yen - Standard (including implementation of improvements for main pages): 500,000 to 1,000,000 yen - Extended (including overall optimization, server/CDN, and WP optimization): 1,000,000 to 1,500,000 yen * "Estimate required" notation is also acceptable.
Delivery Time
Applications/Examples of results
■Concerns Slow smartphone display leading to high drop-off rates Heavy page display causing slow browsing Drop-offs on ad landing pages and forms (CVR not improving) Increasing images slows down performance (fear of management) Poor PageSpeed score, unsure of what to fix ■Deliverables Speed diagnosis report (categorized by cause: images/JS/CSS/server/3rd party, etc.) List of improvement measures (prioritized by impact × effort) Implementation of improvements (within feasible range) or revision instructions Comparison of measurements before and after improvements (key pages) Operational rules (image, tag, and update precautions) ■Purpose Reduction of drop-offs (especially on smartphones) Improvement of CVR (increase in inquiries/downloads) Indirect improvement of SEO (enhancement of experience metrics) Stabilization of operations (establishing rules to prevent recurrence) ■Examples of Achievements (company name not required format) Precision machining × 80 employees × smartphone drop-off → Improved experience through image optimization Industrial equipment × 200 employees × heavy landing page → Improved CVR through LCP enhancement Chemical materials × 500 employees × slow website → Improvement through plugin organization and caching
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A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.