69. EC design with quotation request flow
Products that cannot be purchased will disappear from e-commerce. We will integrate the quotation process into e-commerce, connecting it to consultations without stopping the comparison and consideration.
E-commerce in the manufacturing industry does not need to make everything a "cart purchase." Rather, for products that require quotes, are made to order, have unspecified specifications, or are project-based, increasing the focus on the purchase pathway can lead to higher dropout rates. On the other hand, if e-commerce and quotes are disconnected, it can result in lost opportunities due to issues like "not knowing where to request a quote," "conditions not being communicated," and "delays in responses." This service correctly integrates a "quote request pathway" within e-commerce, designing a seamless process from condition input on the product page to quote request, sales response, and order placement. As a result, the quality of inquiries improves, response workload decreases, and the progression to negotiations advances. ■ Provided Content (3 points) 1. Design for distinguishing quote targets (rules for branching between buyable/quote/consultation needed) 2. Design of the quote pathway and form (input that meets conditions, reducing psychological barriers) 3. Operational/integration design (sales response, quote answers, history management, order conversion) Deliverables: Design document for e-commerce with quote pathway + screens/copy + implementation specifications (to be implemented as needed) *Please tell us the reasons for "requiring quotes (what is unspecified)." We will create it from the branching and input design.
basic information
■Provided Content Branch Design (Most Important: Avoid Confusion) - Cart Purchase: Standard Items, Fixed Prices, Inventory Linked - Estimate Request: Prices fluctuate based on specifications/quantity/delivery conditions - Consultation Required: Project-based, confirmation of drawings/requirements is essential - Fixed "Next Step" for each product (Purchase/Estimate/Consultation) Estimate Form Design (Improve Inquiry Quality) - Optimization of Required Fields (Too few or too many leads to failure) - Selection Template (Material, Standards, Quantity, Desired Delivery Date, etc.) - Attachments (Drawings/Specifications) and Cautionary Notes - Automatic Reply (Reception → Necessary Information → Response Timeframe → Next Steps) Speed Design for Estimates - Standard Template for Estimate Responses (by Conditions) - Response SLA (e.g., Initial reply within 1 business day) - Flow for Collecting Missing Information (Follow-up Question Template) Integration with E-commerce (User Experience) - Explain the reasons for estimates within the product page (Understanding for non-public prices) - Display Reference Prices/Ranges (if possible) - Suggest Similar Products/Alternatives (to avoid halting purchases) Operations/Collaboration (Internal Side) - Management of Estimate Requests (Project ID, Status, History) - Policy for Integration with CRM/MA (as needed) - Conversion Path from Estimate to Order (Incorporation of Order/Order Forms)
Price information
1 million yen to 5 million yen (varies based on the number of products, branches, operations/integration, and implementation) - Design only (branches + pathways + forms + operations): 1 to 2 million yen - Standard (email/templates + measurement + up to testing): 2 to 3.5 million yen - Expansion (implementation support, CRM integration, complex condition estimation management): 3.5 to 5 million yen * "Estimate required" notation is also acceptable.
Delivery Time
Applications/Examples of results
■Concerns Many products cannot display prices, hindering e-commerce adoption. Estimates requests are vague, leading to excessive back-and-forth confirmations. Responses to estimates are delayed, resulting in losing to competitors. Estimate requests are scattered across phone/email, making them hard to manage. "Buyable products" and "estimate products" are mixed together. ■Deliverables Rules for categorizing estimates (criteria for purchase/estimate/consultation). Screen/flow design (product pages, lists, estimate flow). Estimate form design (fields, input guidelines, attachments). Complete set of copy (descriptions, button text, reassurance materials). Auto-reply email drafts (acknowledgment, missing information, response guidance). Estimate operation flow (responsibilities, deadlines, templates, management). KPI measurement design (estimate reach rate, completion rate, negotiation conversion rate). Implementation specifications (e.g., Shopify) + support for reflection (optional). ■Purpose Continue considering e-commerce for products with undisclosed prices. Improve the quality of estimate requests (reduce back-and-forth confirmations). Speed up estimate responses (increase negotiation conversion rate). Eliminate the divide between sales and e-commerce (integrate operations). ■Examples of Achievements (company name not required format) Made-to-order × unspecified specifications → Increased consultations through branching and input templates. Parts × quantity causing price fluctuations → Reduced back-and-forth on estimates by inputting quantity conditions. Industrial materials × project units → Advanced negotiations through a drawing attachment flow.
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