70. B2B Login Price Display Design
Just by being able to see the prices after logging in, inquiries will increase. We will design the disclosure of B2B prices as a 'sales pathway'.
I understand the circumstances that prevent you from displaying prices on your B2B site. That’s why it’s essential to design the "method of presentation." Pricing can vary by client, quantity, discount rates, and require case-by-case estimates. In B2B, it’s challenging to establish uniform pricing, and if public prices are displayed, it can disrupt sales. On the other hand, if prices are completely hidden, users will not be able to compare and will leave the site. In this service, we will design a method of "displaying prices after login" not just as a functional implementation, but as a pathway that considers lead acquisition, internal approvals, and order processing. We will lower the psychological barriers to membership registration and create a "price disclosure" that appropriately advances the comparison process while obtaining necessary information. ■ Provided Content (3 points) - Design of pricing disclosure policy (public/private, scope of visibility, exceptions) - Design of member/login pathways (registration, approval, permissions, UI/copy) - Implementation specifications and operational design (price display, company-specific controls, measurement) Deliverables: Design document for login price display + screens/copy + implementation specifications (including settings as needed) *Please let us know the reasons for not being able to display prices (by client, case-by-case estimates, etc.). We will design the optimal "method of presentation."
basic information
■Provided Content Basic Patterns for Price Disclosure (Situation-Specific) - A: Display contract unit price after login (for existing clients) - B: Display "reference price/range" after login (for new clients) - C: Do not disclose price, minimize estimate pathway after login (for items requiring estimates) - D: Publicly disclose only some products, others require login (hybrid) Member Registration and Approval Flow Design (B2B Requirements) - Registration Method: Immediate approval/manual approval/domain restrictions/client code restrictions - Company Account: Orderer, approver, multiple representatives - Fraud Prevention: Input item design, confirmation emails, review rules UI/Copy Design (Key to Increasing Registrations) - Wording for login guidance (present "value" instead of price) - Registration Benefits (not limited to price: delivery time, inventory, specifications, history) - Alleviating Concerns (review duration, personal information, presence of sales calls, etc.) Price Display Specifications (To Avoid Operational Breakdown) - Price differentiation: before/after login, by company, by quantity - Display Units: excluding tax/inclusive tax, units, minimum lot - Exceptions: case-by-case estimates, made-to-order, delivery time fluctuations Measurement Design (To Facilitate Improvement) - Registration start → completion → approval → login → price viewing → inquiry/order - Visualize where drop-offs occur and improve
Price information
800,000 to 3,500,000 yen (varies based on approval flow, price complexity, and implementation scope) - Design only (policy + flow + copy + specifications): 800,000 to 1,600,000 yen - Standard (approval/authority + measurement + testing included): 1,600,000 to 2,600,000 yen - Expansion (complex pricing, many exceptions, implementation support included): 2,600,000 to 3,500,000 yen * "Estimate required" notation is also acceptable.
Delivery Time
Applications/Examples of results
■Concerns Unable to disclose prices, leading to drop-offs during comparison High volume of inquiries about wanting to know prices, resulting in significant workload Want to implement member registration but unsure if registrations will increase Want to implement approval system (for business partners only) / prevent fraudulent registrations Complex pricing after login (by company, by quantity, etc.) ■Approach Pre-sharing: Product characteristics / pricing rules / business partner classifications / current issues Policy formulation: What to show and to what extent (public / login / estimate) Flow design: Finalize registration, approval, permissions, and fraud prevention Implementation design: Specification of price display → reflection Testing: Validate registration → login → price display → order/inquiry Improvement: Enhance registration rate and CVR using measurement data (support available) ■Uses Advance comparison even with undisclosed prices Reduce workload for "price inquiries" Acquire leads through member registration (high-quality prospects) Systematize pricing operations by business partner Deter fraudulent registrations and stabilize operations ■Examples of Achievements (company name not required format) Parts × unit price by business partner → Automate order placement with login prices Consumables × new prospects → Provide reference prices/delivery times after registration, increasing consultations Industrial materials × mixed estimates → Improve inquiry quality by branching estimate pathways
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