82. Multilingual Site Information Design
Before the translation, I will create an "information structure." I will prepare a blueprint for a multilingual site that will not break down even as the number of languages increases.
Multilingual websites fail if they do not design "what to show and in what order" before translating the text. Simply translating the structure of a Japanese site into English does not align with the order of information that overseas users want to know, leading to a failure to convey strengths, losing out during comparisons, and not generating inquiries. Moreover, as the number of languages increases, issues such as missed page updates, delayed updates, and inconsistencies in terminology increase, causing operational breakdowns. Our service will redesign the information architecture (IA) of the site based on the decision-making processes of the target countries/regions. We will define the page hierarchy, navigation, pathways, language switching, translation scope, and operational rules to create a "structure that maintains results even after multilingualization." ▼ For concerns like these: - I translated the Japanese site, but there is no response overseas. - As the number of languages increases, updates lag behind, and content becomes outdated. - I cannot determine how far to translate. - The pathways for agencies and inquiries are weak. - There are many inconsistencies in terminology (units, standards, terms) that reduce trust. *Please let us know the target languages, the countries/regions you are aiming for, and the most important products/applications. We will design from the structure.
basic information
■Provided Content (3 points) - Structural design tailored to target audiences (by country/region, purpose, and purchasing process) - Sitemap/navigation/user flow design (for browsing, inquiries, and agency pathways) - Multilingual operation design (scope of translation, glossary, update flow, quality assurance) ■Deliverables - Hypotheses for user flows by target country/region (definition of the role of entry pages) - Multilingual sitemap (with translation scope and priorities by language) - Navigation/category design (Products/Solutions/Industries, etc.) - Browsing flow design (related pages, comparisons, FAQs, document downloads) - Inquiry/agency flow design (form branching, CTAs) - Language switch/URL design policy (based on SEO/GEO) - Glossary template + translation style guide - Update operation design (structure, flow, checklist)
Price information
1.5 million to 6 million yen (varies based on the number of languages, page scale, and depth of operational design) - Light (sitemap + priority + navigation/flow outline): 1.5 to 2.5 million yen - Standard (glossary + operational design + URL design based on SEO): 2.5 to 4.5 million yen - Extended (country-specific flows, multiple businesses/product groups, document downloads/agent flows): 4.5 to 6 million yen * "Estimate required" notation is also acceptable.
Delivery Time
Applications/Examples of results
■Approach - Hearing: Target language, country/region, products/applications to sell, agency policy - Current status inventory: Organize the structure and content assets of the Japanese website - IA design: Redesign classification, navigation, and page priority for overseas audiences - Multilingual operation design: Confirm translation scope, glossary, and update flow - Handover to implementation: Smoothly connect to site production/translation/SEO ■Purpose - Establish a structure that maintains results even after multilingualization - Optimize translation costs (priority design) - Improve reliability through standardization of expressions/terminology - Build an operational system that ensures continuous updates - Prepare the groundwork for overseas SEO/GEO ■Examples of Achievements (Company name not required format) - Manufacturing industry × English translation → Redesigned entry points and navigation to improve inquiry rates - Multiple countries × Multilingual → Prevented update collapse with glossary/operational rules - Technical products × By application → Advanced business negotiations by promoting understanding overseas
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A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.