87. Design of forms for overseas use (English)
Overseas forms lose more opportunities as they "increase the number of items." We will design an English form that collects necessary information in the shortest time possible and facilitates business negotiations.
Inquiries from overseas can vary in both "quantity" and "quality" depending on the design of the form. If there are too many fields, users may not fill it out. If there are too few, it can lead to insufficient information, resulting in back-and-forth communication and potential loss of sales due to time zone differences. Furthermore, overseas users have diverse roles (Engineer/Procurement/Distributor) and purposes (Quote/Technical/Partnership), which can lead to confusion with a single form. In this service, we will design the English form based on the psychology and business practices of overseas users, using a "branching design + minimum fields + error prevention + fixed next actions" approach. We will implement measures against spam, create branches by country/use case, and categorize inquiries into sales, technical, and agency types, all while improving the "quality" of inquiries without decreasing the conversion rate. ▼ For concerns like these: - Low input on the English form, leading to fewer inquiries - Frequent back-and-forth emails due to lack of information, resulting in lost sales due to time zone differences - High volume of spam, making operations difficult - Mixing of agency inquiries and general inquiries - Different required information (standards/units/export conditions) by country *Please let us know the purpose of the inquiry (quote/technical/agency) and the essential fields you want to confirm. We will design it as quickly as possible.
basic information
■Provided Content (3 points) - Design of inquiry purpose branching (Quote/Technical/Distributor/Sample, etc.) - Information collection design with minimal items (reducing back-and-forth even with time differences) - Operation and automatic reply design (assignment of responsibilities, SLA, spam measures) ■Deliverables - Overall form specifications (purpose branching, screen structure) - Item definitions (mandatory/optional, input format, candidate values, branching conditions) - Complete set of English wording (labels, supplementary information, examples, errors, confirmation messages) - Automatic reply email (in English: receipt + next steps) - Thank you page wording (Book a call / Download datasheet, etc.) - Spam prevention requirements (implementation methods, operational rules) - Assignment rules (by country/type/time zone) - Measurement design (form CVR, drop-off points, CVR by type, CVR by country)
Price information
600,000 to 2,500,000 yen (varies based on the number of branches, wording, and operational design scope) - Light (items/wording + basic auto-reply): 600,000 to 1,100,000 yen - Standard (branch design + spam measures + assignment/ledger design): 1,100,000 to 1,800,000 yen - Extended (multiple forms, country-specific branches, measurement/improvement design): 1,800,000 to 2,500,000 yen * "Estimate required" notation is also acceptable.
Delivery Time
Applications/Examples of results
■Approach - Current Situation Assessment: Types of inquiries, issues, spam situation - Branch Design: Confirm the classification of purposes and the minimum set of necessary information - UI/Text Design: Organize examples, units, error messages, and notes - Operational Design: Confirm automatic replies, assignment of responsibilities, SLA, and ledger items - Implementation Handoff: Apply specifications to form tools/sites - Improvement: Optimize by looking at submission rates, zero-item inquiries, and drop-off points (can be done in collaboration) ■Uses - Improve form CVR (increase in overseas inquiries) - Resolve information shortages (reduce back-and-forth → reduce loss of opportunities) - Organize the mix of agency/direct sales/technical inquiries (branching) - Reduce spam (lower operational burden) - Visualize country-specific KPIs (to facilitate improvements) ■Examples of Achievements (company name not required format) - Many back-and-forths in estimates → Advance negotiations by defining required information - High spam volume → Reduce burden through countermeasures and operational rules - Mixed agency inquiries → Standardize assignment of responsibilities through branching
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