Web redesign support for automotive parts search
In the era of AI, transforming parts search sites into a structure that is "chosen."
In the automotive industry, quick access to accurate information is essential for parts searching. With the proliferation of AI search, users rely on AI-generated summaries and comparison results to select parts, making the design of information structure crucial. Websites with weak structures may be excluded from consideration, even if they have good technology. This service redesigns the web structure to communicate effectively with both AI and humans, taking into account your company's sales realities, product characteristics, and decision-making processes, and provides support to determine "which pages, in what order, and what to say to win." 【Use Cases】 - Improvement of parts search site structure - Review of product information - Optimization of FAQs and case studies 【Benefits of Implementation】 - Increased exposure in AI searches - Increased inquiries from customers - Improved conversion rates
basic information
【Features】 - Organization of business, products, and customers (winning strategies/selection criteria/objection handling points) - Redesign of information structure and navigation (sitemap/page roles/user flow/CTA) - Creation of key page outlines (heading structure/persuasive axes/FAQ/case study placement) - Translation of sales realities: who makes decisions/what causes hesitation/reasons for lost deals/how strengths are communicated - Content design: standardizing selection criteria, usage, implementation conditions, FAQs, and presentation of case studies 【Our Strengths】 "A site that is just cheap ultimately increases costs and risks." While thoroughly addressing basic requirements, we propose web production that maximizes business results.
Price information
Light: 300,000 yen (Current situation analysis + overall policy + focus on Quick Wins) Standard: 600,000 yen (To-Be structure + sitemap + main page outline) Expanded: 1,000,000 yen and up (many product groups / competitive comparison / integration of multiple businesses, etc.) *Can be changed to require a quotation.
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Applications/Examples of results
■Concerns AI summaries misalign strengths / appear on par with competitors Product pages exist but are not chosen during comparisons There are document downloads, but they do not lead to business negotiations Considering a renewal but cannot decide where to start fixing Sales explanations and web presentation are not aligned ■Uses Confirming a "winning model" before renewal Reconstructing the cause of decreased inquiries from a structural perspective Designing the starting point for mass production of product pages and document download pathways Redesigning to integrate divisions such as sales, web, and recruitment ■Examples of Achievements (Confidentiality Consideration Format) Industrial equipment × 200 employees × lost opportunities due to comparisons × redesign of product page selection criteria and FAQs + pathway refresh Precision machining × 80 employees × decreased inquiries × top definition text + case placement + document download → redesign of consultation pathway Chemical materials × 500 employees × fragmentation across multiple businesses × structural design for site integration + redefinition of page roles
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A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.