Web Redesign Support for the Chemical Industry in the Era of Generative AI
Even when summarized by AI, it will remain in the structure of the "main candidate" for the formulation. Before reconstructing, we will confirm the "type that accurately conveys the superiority of physical properties."
The reason why "the strengths of unique formulation technology and material properties are not reflected in AI" is due to a "structural deficiency" where AI cannot interpret the technical basis. With the spread of AI searches, researchers narrow down their options by asking AI about "specific applications or property values" without thorough reading. Websites where specifications are locked in images or PDFs, despite having excellent technical capabilities, are ignored by AI and fall out of the comparison arena. This service redesigns the structure to communicate effectively to both AI and humans, determining "which properties and applications to showcase to be selected," and supports the renewal process. 【Usage Scenarios】 - Optimization of formulation proposals: Create a structure that allows AI to accurately reference property values and application examples. - Compliance with regulations: Ensure AI recognizes compliance with regulations like REACH as "reassurance in selection." - Application development: Present industry-specific case studies as strengths through AI's comparative responses. 【Benefits of Implementation】 - Search superiority: Your materials will be cited as the "optimal solution" in AI's recommendation lists. - Improved quality of sample requests: Clear selection criteria will reduce mismatched inquiries. - Assetization of information: Gain a customer attraction asset that AI continues to evaluate as a "reliable source of materials."
basic information
**Features** - Translation of the selection process: Analyzing which physical property indicators the research and procurement teams prioritize and why they shift to competitors, and reflecting this in the structure. - Information design maximizing AI readability: Defining an HTML structure that allows AI to accurately extract information such as CAS registration numbers, physical property values, applicable standards, and usage examples. - Creation of key page outlines: Proposing a structure that appeals to both AI and humans for product lists, application and issue-specific pages, physical property comparison tables, FAQs, etc. - Translation of sales realities: Converting the "tips for formulation" and "advantages over competitor products" discussed by technical sales into text that AI can capture. **Our Strengths** "A site that is only cheap ultimately increases costs and risks." While thoroughly addressing basic requirements, we propose web production that maximizes business outcomes.
Price information
Light: 300,000 yen (Current situation analysis + overall policy + focus on Quick Wins) Standard: 600,000 yen (To-Be structure + sitemap + main page outline) Expanded: 1,000,000 yen and up (many product groups / competitive comparison / integration of multiple businesses, etc.) *Can be changed to require a quotation.
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Applications/Examples of results
■Concerns - The company's "advanced formulation technology" is overlooked in AI responses and treated on par with generic products. - The "problem-solving ability" aimed at specific applications is not conveyed in terms that reach AI or researchers. - There are requests for document downloads and samples, but there are many mismatches in applications, leading to no development. - Considering a renewal, but there are no criteria for how to structure the vast array of products and part numbers. - The "cost benefits from alternatives" discussed by sales are not reflected on the web, making it impossible to capture market share from existing manufacturers. ■Purpose Confirming the "winning model" before renewal. Rebuilding the structure to address the causes of reduced inquiries. Designing the starting point for mass production of product pages and document download pathways. Redesigning to integrate divisions such as sales, web, and recruitment. ■Examples of Achievements (Confidentiality Consideration Format) Industrial equipment × 200 employees × lost opportunities due to comparison × selection criteria for product pages, FAQ redesign + pathway refresh. Precision machining × 80 employees × reduced inquiries × top definition statement + case placement + document download → redesign of consultation pathway. Chemical materials × 500 employees × fragmentation across multiple businesses × structural design for site integration + redefining page roles.
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A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.