Points of educational methods to change the mindset that 'the site dislikes safety measures'
[Safety Education Video] Why do people on-site feel that safety measures are a hassle? "Ensuring compliance" is not as effective as "understanding and complying" in preventing accidents.
"The helmets are stuffy and uncomfortable," "The rules are too detailed, making it difficult to work," "I can't keep checking everything even though I'm busy." These candid opinions from the field are evidence that safety measures have become something that is merely "being done." As a result, safety education has become superficial, and in the field, "training is ignored" and "rules are not followed" have become the norm. In other words, the resistance to the safety measures themselves is increasing the risk of serious accidents. To establish safety measures in the field, it is not enough to simply impose rules. Education that the field can "understand and see as beneficial for themselves" is what builds a strong safety culture. Would you like to start "empathy-based education" that moves the awareness of the field in your workplace as well? *For more details, please feel free to contact us.
basic information
Proposal for a Solution: Video Education that Fosters Empathy and Understanding To change the mindset on-site, it is necessary to foster "understanding and empathy" rather than "imposition." The effective approach is education through story videos created from the perspective of the field. ✅ Stories Depicting Common Situations Realistically recreating common frustrations and lapses in the field, it draws out empathy by making viewers think, "This is about me." ✅ Structure that Allows Experiential Understanding of Rules Clearly illustrating "what happens if the rules are not followed" within the story leads to education that resonates. ✅ Depicting Both Victim and Perpetrator Perspectives Expressing the weight of responsibility and psychological burden when an accident occurs encourages emotional awareness. ✅ Video Design for Short, Focused Viewing (under 5 minutes) Structured in a way that does not burden busy on-site workers, allowing for continuous viewing with manageable volume.
Price information
Implementation Steps: Three Steps for Companies STEP 1: Gather Feedback from the Field Understand which safety rules are perceived as "troublesome" and set the theme. STEP 2: Produce and Implement Empathetic Videos Utilize realistic videos created from the field's perspective and language to aim for "personalization." STEP 3: Incorporate a Mechanism for Opinion Exchange and Rule Improvement Collect feedback from the field after training and, if necessary, revise rules and implement a system for field proposals.
Price range
P3
Delivery Time
OTHER
Model number/Brand name
Custom-made training video
Applications/Examples of results
Introduction of a success story: Training that was considered "annoying" transformed into "useful." At a plastic processing manufacturer, Company H, safety training was often met with the sentiment of wanting to "finish it quickly," leading to significant dissatisfaction from the field and frequent rule violations. In response, the following initiatives were implemented: ● Introduction of an animated video themed around "common occurrences of not following rules" ● Conducting workshops to discuss "problems faced in the field" after watching the video ● Gathering improvement suggestions from the field and partially reviewing the safety rules themselves Results: ● The percentage of respondents who said "safety training is useful" increased from 28% to 81% ● The number of rule violation reports decreased by 40% over three months ● There was an increase in voices from the field stating, "We can follow rules that we decided ourselves."
Line up（3）
| Model number | overview |
|---|---|
| Educational Design to Gain Understanding of the Field 1️⃣ | Create scripts from the perspective of the field (common scenarios, emotions) |
| Educational Design to Gain Understanding of the Field 2️⃣ | Structure it to encourage thinking rather than forcing |
| Educational Design to Gain Understanding of the Field 3️⃣ | Deepen understanding through a combination of videos and interactive training |
