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[Brand Strengthening Secret] The Choice to "Take Customer Service Manuals Outside"

[Manufacturing Industry New Employee Training] [Video Training] "Videos can also serve as 'external public relations.'"

In Japan's transportation sector, manual videos are intentionally published on YouTube. Materials that were supposed to be for internal use have, before we knew it, become tools to enhance the company's credibility. This has created an effect where "the thoroughness of training new employees is seen as a reflection of the company's attitude."

basic information

Education and public relations can be achieved with a single tool.

Price range

P3

Delivery Time

OTHER

Model number/Brand name

Public Relations & Branding × Instructional Videos

Applications/Examples of results

How is it being utilized? You can see the details from the method of publication to the effects in the materials.

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[Case Study] Service Industry (Release of Instructional Videos: Japan Transport)

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