Since its founding in 1948, NAOMOTO broke the common belief that irons are heavy and was the first to develop a lightweight yet high-performance iron from the user's perspective. Since then, NAOMOTO has launched groundbreaking new products that lead the industry. After half a century, the NAOMOTO brand has been recognized as the "global standard" for professional use because of its flexible thinking that is not bound by existing concepts and its innovative technological capabilities, which have thoroughly pursued "ease of use" and "high-quality precision." Now, NAOMOTO is expanding its field of activity, developing and proposing various products and unique systems that are trusted and appreciated by people around the world, spanning from clothing and food to the beauty industry. In the 21st century, we challenge ourselves to become a NAOMOTO that surpasses NAOMOTO.