Owned Media Support: Dentsu B2B Initiative
To companies struggling with the results of BtoB marketing. We introduce our achievements in strengthening lead acquisition through continuous content management and the use of HubSpot.
"Although we are disseminating content, we do not see results" and "It does not lead to lead acquisition." These are common challenges faced by companies engaged in BtoB marketing. Dentsu Inc.'s BtoB marketing support media, "Dentsu B2B Initiative," is responsible for everything from website construction and operation using HubSpot to interviews and content production. As a result of two years of continuous operation, we achieved a 72.23% increase in session numbers compared to the previous year, a 254% increase in newsletter subscribers, and a 157% increase in white paper downloads. The background of these results lies not in one-off measures but in continuous PDCA (Plan-Do-Check-Act) and improvement design based on data utilizing HubSpot. Companies facing similar challenges are welcome to view our company brochure or feel free to contact us.
basic information
SCOPE Design / Site operation / Article planning and production / SNS operation / HubSpot
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Applications/Examples of results
Building and operating owned media.
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Our company is engaged in the planning, design, and production of websites, as well as the planning, design, and production of internet rich content. With a wide range of expressive capabilities and accumulated, refined web know-how and technology, we aspire to be a company that not only produces but also provides "new value" through "thinking power." Furthermore, we aim to create smiles for everyone who interacts with what we provide.