Eye-catching | Middle cardboard
The main character is the product, and the leading role is the backing board. There are mechanisms in the middle board that encourage people to pick it up.
"The main character is the product, the leading role is the backing card." — Within a transparent package, it eloquently speaks on behalf of the silent product, showcasing its appeal. This is the backing card that combines eye-catching design with functionality. Its greatest feature is that it protects the product while simultaneously serving as a powerful **"POP (point-of-purchase promotion) and instruction manual," performing two roles in one**. It allows customers to see the contents clearly through a transparent cover or OPP bag, while the design captures their attention and intuitively conveys the product's features. We offer three flexible styles that adapt to the shape and presentation of the product. 1. Folded type: Sandwiches the product, emphasizing the brand on the back and front. 2. U-shaped type: Covers the back, bottom, and lower front of the clear case, supporting a three-dimensional display. 3. Back and bottom cover type: Simply enhances the background, making the product's outline stand out clearly. For small items like stationery, accessories, and tools, there is no better ally when displaying them on hooks or next to the register. In limited space, how can you encourage customers to "pick it up"? Why not start your product's grand story on the small stage of the backing card?
basic information
**Features of the Backing Paper** - A backing paper that combines a section for product descriptions, which effectively showcases the contents through a transparent cover, with an eye-catching POP section to attract customers. - It is designed to hold relatively small items such as stationery, daily necessities, tools, and accessories, and can be used in various locations, including hanging on hooks, in narrow spaces, and next to cash registers. - While the shapes and structures vary widely, we will introduce three types as examples below: (1) A type that sandwiches the entire back and part of the front of the product in an OPP bag by folding it in half. (2) A U-shaped type that covers the back, bottom, and lower front of a clear case. (3) A type that covers the back (and bottom) for both OPP bags and clear cases. **Our Strengths** Keipack offers optimal boxes tailored to customer needs with 75 years of knowledge and technology focused on cosmetic boxes and packaging. We provide a consistent response from planning and design to processing and box-making, ensuring stable quality products. Our sales staff are well-versed in the manufacturing process, allowing us to quickly realize customer requests.
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Applications/Examples of results
The middle backing paper is a packaging component that balances product protection and promotional (POP) functionality by being set inside transparent OPP bags or clear cases. The main uses are summarized below. Eye-catching and POP effect at retail: It serves a dual role as a "manual" that conveys the product's features while allowing customers to see the contents clearly through the transparent cover, and as a "POP" that attracts customers' attention. Sales of small and lightweight products: It is suitable for relatively small items such as stationery, daily necessities, tools, and accessories, and is often used in limited spaces such as hook displays and next to the register. In this way, the middle backing paper enhances the "main product" within limited packaging space and serves as a mechanism to provide consumers with an intuitive sense of satisfaction, being utilized across a wide range of industries.
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Keipak can be summed up in one word as a "box maker." As a comprehensive packaging manufacturer primarily engaged in the production and sale of paper containers and packaging, we have the facilities to provide consistent support from planning and design to processing and box-making. Through the production of packaging, we leverage the know-how gained from our various customer relationships to deliver paper containers that meet your needs with consistently stable quality. 【Customer First Principle】 With a motto of customer-first, we are committed to "always thinking from the customer's perspective." 【Sales Staff Well-Versed in Manufacturing】 As a company with an attached factory, our sales staff regularly holds meetings with factory staff and participates in manufacturing oversight, allowing us to offer proposals and production insights that differ from those of large printing companies. 【Responsive and Speedy Service】 Our sales staff are well-acquainted with manufacturing, enabling them to conduct precise hearings from the initial meetings. Therefore, we can achieve satisfactory content confirmation with the minimum number of meetings, resulting in a significantly reduced total time until final approval.