All products and services
1～30 item / All 59 items
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[Material] The Essentials of Customer Interviews: Basics
A detailed explanation of common misconceptions about the structure of hypothesis testing and customer interviews!
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[Data] Stakeholder Canvas
It is necessary to gather voices from sources other than customers! Here are examples from two services.
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[Data] Incubator Training Job Theory Edition
What is truly important is what the customer ultimately wants to do! An explanation of job theory in new business development.
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[Case Study on Product Rediscovery Training] Mitsubishi Chemical Corporation
The breakthrough of engineers who were convinced that "without a good hypothesis, we can't meet with customers"!
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[Information] What are elemental technologies? Specific examples and the reason why "better technologies sell less."
Introducing the design method for the "Element Technology Portfolio" with four pillars that can be used from tomorrow!
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[Information] How to Stop the "Melting WEB Advertising Costs" in the Manufacturing Industry
For those who always spend a long time struggling with how to create advertising creatives and headlines!
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[Information] What is an expert interview?
A research method to gain insights from experts familiar with specific industries, technologies, and markets that cannot be obtained from publicly available information!
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[Data] Why did perfect technology fail as a business?
Learning from the satellite phone Iridium: Critique of product-out/business plans!
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Is Agile Development Already Outdated?
Understand the reasons why 'Agile is already outdated' is said, and the real issues behind it!
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Notice of the Online Seminar "Introduction to Rediscovering Product Market Value"
July 17, 2026 (Friday) from 12:00 to 13:00, July 18 (Saturday) from 11:00 to 12:00, and July 21 (Tuesday) from 18:00 to 19:00!
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What are the drawbacks of a free PoC and what are the alternative methods?
Because it's free, you can't get serious feedback? We are offering a free explanatory document summarizing the drawbacks of free PoCs.
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What are the reasons for the failure of linear product development?
Are there only imaginary customers within the walls of the office? We offer free materials that explain a development method that does not deviate from reality.
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What is the importance of the 3Cs in new business development?
Is it inevitable that the strategy of seeing others' lawns as greener makes differentiation difficult? Free materials to avoid the dilemma of competitive strategy.
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Why do advertising and sales for new venue development fail?
A great success in PR does not mean business success? We are offering a free document revealing the reasons why advertising and sales are ineffective.
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Why doesn't business development progress according to the business plan?
Does 'I ended up creating something like this' lead to failure? A free document explaining the traps of business development that are disconnected from reality.
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Why do market research and market surveys fail in new business development?
Free document summarizing the reasons why it is difficult to predict whether the business will grow in the future!
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[Information] Introduction of the evaluation tool "Meikiki Scope" powered by generative AI.
AI detects the risk of failure in business ideas! A tool that efficiently implements "negative appraisal."
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[Information] The common language between the approver and the proposer: "Strategic Story"
Clarifying the vague instructions of experienced individuals who have created a 1 billion market with new business ventures! The key to successful new business idea generation and practical examples.
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[Information] How to Write a New Business Plan
To persuade decision-makers and prompt action! A systematic explanation of the role, components, and key points of creating a proposal.
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[Data] Why Market Research Does Not Work in New Business Development
Instead of studying the market, create the market! Understanding the essence of market creation through historical and contemporary examples.
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[Data] Practical Implementation of Hypothesis Testing in New Business Development
Work to quickly identify mistakes! The system of interview research and the correct verification mindset.
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[Information] Monetizing PoC (Proof of Concept) to lead new business to success.
We will clarify the structural flaws of free PoC and systematically convey the practical procedures for paid PoC!
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[Data] Why does linear product development (product-out) fail?
Reasons for the failure of linear product development and proposed solutions! Materials useful for new business development.
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Announcement of the online seminar "Advanced Market Exploration Methods"
Held on May 12, 15, and 16, 2026! Introducing the market exploration method that a company with 1 trillion yen in sales has finally discovered as a winning strategy.
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Five Successful Examples of Application Development! Explaining Specific Approaches to Creating New Businesses.
Learn from the success stories of famous companies like Nitto Denko, Asahi Kasei, and Daikin! An explanation of the practical 5 steps for application development.
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What is application development? Steps for exploring new markets by leveraging technological strengths and tips for success.
Expanding existing technology from '1 to 10 and even to 100'! Explaining the approach to application development and the thinking framework.
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What is the product development process? An explanation of the 7 steps and precautions that lead to success.
A systematic explanation of the basic product development process in 7 steps, from idea generation to market launch.
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15 New Business Ideas for the Manufacturing Industry! Learning How to Create a Business from Successful Examples
Discover new business plans that leverage your company's strengths! A selection of 15 ideas focused on the manufacturing industry, along with success stories and startup procedures explained.
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What is Technology Management (MOT)? Key Points for Implementation from Benefits and Success Stories
A comprehensive guide explaining the management method "MOT" that transforms technology into profit, covering the basics, successful case studies, and implementation steps all in one book.
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How to Advance Technological Development: What are the Differences from Research and Development and the Roadmap to Success?
Comprehensive understanding from the basics of technology development to practical application! A thorough explanation of the differences between research and development, product development, and how to create a roadmap.
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