【Sales】Hypothesis of DMU and Buyer Journey

Podcast now available! A brief explanation of how customers create their Buyer Journey and make purchases.

last updated Nov 27, 2025

【Sales】Important Points of the Buyer Journey

Podcast now available! Introducing key points to keep in mind when mapping the Buyer Journey.

last updated Nov 27, 2025

In DMU, there are multiple purchases.

Podcast is now available! The support we provided is just a part of it, and our customers will continue to make various purchases while executing and promoting it.

last updated Nov 27, 2025

【Sales】Approach to DMU for Major Clients

Podcast now available! We discussed the approach and thoughts on DMU for large companies, including the idea that "purchase is not the goal."

last updated Nov 27, 2025

【MKTG】Needs, Wants, Demands

Podcast now available! We provided an explanation of Marketing Management and discussed its application and concepts in BtoB.

last updated Nov 27, 2025

The importance of a single customer experience.

Podcast now available! The importance of customer experience in BtoB marketing.

last updated Nov 27, 2025

How to get work without selling (referrals)

Podcast now available! Not doing sales and thinking about the other person can lead to introductions.

last updated Nov 27, 2025

The appropriate ways to utilize BtoB owned media.

Podcast now available! We will discuss BtoB owned media after 2024.

last updated Nov 27, 2025

[MKTG] B2B Marketing in 2024 (Preparation 1)

Podcast now available! Providing tips for success in the business environment of 2024.

last updated Nov 27, 2025

[MKTG] B2B Marketing in 2024 (Preparation 2)

Podcast now available! We discussed the evolution of content marketing, the importance of the middle tier, and execution capabilities.

last updated Nov 27, 2025

Internal Changes in BtoB Marketing

Podcast now available! I feel that accumulating data assets and making regular investments for a future beyond one year will lead to long-term growth.

last updated Nov 27, 2025

【Sales】Things to confirm in the initial meeting

Podcast is now available! We talked about what to confirm during the initial business meeting.

last updated Nov 27, 2025

About Design【Biz】

Podcast now available! I believe that design is also a form of planning included in creative work.

last updated Nov 27, 2025

About value in B2B.

Podcast now available! We are discussing the value in marketing.

last updated Nov 27, 2025

Differences in Marketing Between Small and Medium Enterprises and Large Corporations

Podcast is now live! We are discussing the differences in marketing between small and medium-sized enterprises and large corporations.

last updated Nov 27, 2025

BtoB Marketing Design: Three Important Points

We are introducing the three essential elements needed for BtoB marketing.

last updated Nov 27, 2025

STP: General business attribute categories and 50 items

I will introduce the market segmentation and company attribute categories.

last updated Nov 27, 2025

Differences in reception based on the way of communication.

Podcast now available! We discussed the importance of how to convey and receive messages in BtoB communication.

last updated Nov 27, 2025

Understanding the background in which marketing issues arise.

We will explore how to build effective marketing and sales strategies!

last updated Nov 27, 2025

[MKTG] Issues arising and problem setting in the field of business.

I will talk about "the occurrence, discovery, and setting of issues in BtoB business"!

last updated Nov 27, 2025

A turning point that changes the organization's challenges.

While reflecting on the process of information flowing from market trends to on-site challenges, this time we will particularly delve into organizational issues!

last updated Nov 27, 2025

B2B purchasing activities contain a lot of non-logical elements.

I will talk about the importance of non-logical elements and trust in BtoB purchasing activities!

last updated Nov 27, 2025

How to Assess Business Negotiations

Elements for accurately assessing the progress of business negotiations and points that sales representatives should be mindful of!

last updated Nov 27, 2025

Rebuilding B2B Marketing

I will talk about the introduction to the restructuring of B2B marketing!

last updated Nov 27, 2025

Supported customer experience

A survey on customer experiences supported by consumers! An examination of the factors that deepen trust relationships with customers.

last updated Nov 27, 2025

Check the smallest unit of data.

Explaining the importance of the smallest unit of data and the impact of system design philosophy!

last updated Nov 27, 2025

About Relationship Marketing

An approach based on long-term relationships and trust! Available for subscription on various podcast apps.

last updated Nov 27, 2025

Four Principles of CRM

By deepening the understanding of customers within the organization, we can build relationships with them and gain their trust!

last updated Nov 27, 2025

SNS marketing

Full support for SNS marketing that connects to customer acquisition, from targeting settings and SNS selection to establishment and operation!

last updated Nov 27, 2025

Customer Success Operations Support

Achieved continuous business growth and reduced cancellation rates through customer-centric and problem-solving communication!

last updated Nov 28, 2025