Support for the implementation of personalization in food D2C digital commerce strategy.
Connecting with customers outside the sales floor. Gradually supporting food manufacturers' D2C strategies.
Online purchasing of food has become established in daily life, and opportunities for food manufacturers to sell directly to consumers (D2C) are expanding. With sales only through retail, it is unclear who is buying their products and why. This service positions D2C not as a "place to sell" but as a "place to understand customers," supporting direct connections with customers and utilizing purchasing data and feedback for product development and marketing. We provide step-by-step assistance in narrowing down target customers and products, launching your own e-commerce, social media, and subscription services, personalization, and defining roles with existing distribution channels. We are accepting D2C launch diagnostics (free of charge). Please feel free to contact us if you are interested.
basic information
【Service Overview】 Support for the introduction of food D2C digital commerce strategy and personalization (diagnosis and consulting) Provided by: Accenture Supply Chain & Engineering (SC&E) 【Target Audience】 Management, corporate planning, marketing, and e-commerce/digital departments of food manufacturers 【Structure (4 Layers)】 Logistics and customer data infrastructure / Customer acquisition and sales / Customer relationships and personalized proposals / Business utilization of data 【Approach】 STEP 1 (0-6 months) Selection of customers and products and channel design STEP 2 (6-18 months) Launch and relationship building STEP 3 (18 months and beyond) Data utilization and return to business 【Entry Point】 D2C launch diagnosis (free of charge)
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Applications/Examples of results
【Main Uses】 - Select the target customer segment for D2C that does not compete with retail and design the value of limited products and subscription services. - Start attracting customers through the company’s e-commerce site and social media, establishing a continuous relationship with customers through subscriptions. - Monitor logistics and customer acquisition costs to confirm a sustainable scale and operational structure. - Utilize purchasing data and customer feedback for individual proposals, product development, demand forecasting, and negotiations with retailers. - Standardize pricing policies across different sales channels and clarify the division of roles with existing distribution. 【Examples of Achievements】 (If there are case studies, please add them here) We are currently offering a "D2C Launch Diagnosis (Free)" as a first step.
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