Cosmetic manufacturer SNS marketing and influencer management support
The purchase of cosmetics is determined by the real usage experience. Transforming SNS strategies from intuition to data.
The sharing of experiences on social media and introductions by influencers have become significant factors in the purchase of cosmetics. On the other hand, the selection of influencers and the measurement of effectiveness tend to rely on intuition, and there is a growing demand for careful handling of disclosures, especially with regulations on stealth marketing that began in 2023. This service supports the transition from intuition to data in collaboration with influencers. We will assist you step-by-step in establishing rules for disclosures and efficacy expressions, developing evaluation criteria for influencers, systematizing effectiveness measurement, and budget allocation based on effectiveness, as well as long-term collaborations. We are accepting free SNS strategy assessments. Please feel free to contact us if you are interested.
basic information
【Service Overview】 Data-Driven SNS Marketing and Influencer Management Support (Diagnosis and Consulting) Provided by: Accenture Supply Chain & Engineering (SC&E) 【Target Audience】 Executives, Marketing, PR/Brand, and E-commerce departments of cosmetics manufacturers and D2C brands 【Structure (4 Layers)】 Display and Legal Rules / Selection of Influencers / Effect Measurement / Budget Allocation and Long-term Collaboration 【Approach】 STEP 1 (0-3 months) Establishing Rules and Developing Evaluation Criteria STEP 2 (3-12 months) Systematizing Trials and Effect Measurement STEP 3 (12 months onward) Optimizing Budget and Long-term Collaboration 【Entry Point】 SNS Initiative Diagnosis (Free of Charge)
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【Main Uses】 - Organize the flow for confirming advertising displays and efficacy expressions, and prepare guidelines for senders. - Establish criteria for evaluating senders based on the quality of responses, compatibility with the brand, and reliability, as well as indicators of effectiveness. - Conduct small-scale trials with multiple senders and compare their contributions to responses, traffic, and sales. - Concentrate the budget on high-performing senders and optimize allocation according to effectiveness. - Build long-term collaborative relationships and expand into co-creation with the brand's fans. 【Examples of Achievements】 (If there are case studies, please add them here) We are currently accepting requests starting with the "SNS Strategy Diagnosis (Free)."
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