All products and services
1～30 item / All 77 items
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Quantifying texture with AI! A new standard for material selection, 'MateriaLink'
Quantifying textures such as "soft" and "rough." Visualizing ambiguous sensory evaluations with data to enhance material comparison efficiency and reduce prototyping labor and development time.
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Analyzing consumer psychology with AI! AI support tools for naming and packaging.
AI instantly quantifies consumer sensitivity. It scientifically supports product development and promotions while reducing research costs. It also plays a role in selecting effective expressions and justifying proposals.
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Product development that differentiates from competitors - A strategy for emotional value utilizing AI.
An introduction to the position of emotional value in product development, as well as the meaning of emotion and methods for acquiring emotional information.
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[Material] Course on the Principles of Naming Impressions
How does naming influence consumers? Here are some helpful tips.
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[Research] Exploring the Impressions of Sounds in Words - Onomatopoeia and Sound Symbolism -
Introduction to the modality expressed by onomatopoeia and the polysemy of the five senses.
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[Data] Brand Value and Emotional Value in Marketing
Brands exist across a wide range of products and services! They demonstrate a competitive advantage in marketing.
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[Data] Differences in Onomatopoeia Representation - Hiragana and Katakana
Introducing research conducted at the Sakamoto Laboratory of the University of Electro-Communications, which developed a system to analyze impressions of onomatopoeia!
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[Information] How much do you know? -Basics of AI-
A detailed introduction to the types and history of AI, as well as what AI can do.
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[Data] Measurement Methods for Affective Information and Emotion
A detailed introduction to phonetic diagnosis, physical stimuli, and sensitivity, along with diagrams.
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Marketing-related glossary "Laddering Method"
Introducing a method to ask consumers multiple questions and delve deeper into their thoughts!
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Marketing-related glossary "Digital Marketing"
It's important to differentiate digital channels according to your own services and customers!
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Marketing Glossary: "Experience Value Marketing"
Introducing marketing techniques focused on building sensory and emotional connections!
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Marketing-related glossary "Marketing Funnel"
Visualize the process that progresses in the order of recognition → interest and concern → comparison and consideration → purchase!
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Glossary of Marketing Terms: "Emotional Marketing"
Introducing marketing that emphasizes sensory value that can be felt through the five senses!
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Marketing-related glossary "5A"
Proposed as a way of thinking in the "Era of Connection"! Introducing a new concept of the customer journey.
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Marketing-related glossary "AISAS"
Introducing the customer purchasing process, including attention, interest, search, action, and information sharing!
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Marketing-related glossary "AIDMA"
Develop effective marketing strategies by understanding the customer behavior process!
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Marketing-related glossary "DAGMAR"
Expressing the psychological transformation of consumers through five stages: unknown, recognition, understanding, conviction, and purchase!
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Marketing-related glossary "A/B Test"
Identify effective catchphrases and designs! It is possible to encourage user behavior.
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Marketing-related glossary "Consumer Insight"
Understand the reasons why consumers make choices and purchases unconsciously!
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[Image of MateriaLink Usage] Material Manufacturer
By using quantified emotional values as a measure, accurately grasp the emotional value that customers seek!
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[Image of MateriaLink Usage] Brand Owner
Check the words that the target associates from text and images! Exploring vocabulary to express images.
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MateriaLink Function: Design Support
The AI analyzes the entered ambiguous concepts, designs, and other words, texts, and images!
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[MateriaLink Function] Material Database Management and Analysis
Various information is digitized and organized into a database! It becomes easier to utilize and analyze data.
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[MateriaLink Function] Quantification of the Sensory Value of Material Texture
Quantifying sensitivity based on onomatopoeia sensitivity quantification technology and visualizing it on a positioning map!
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[Case Study of Utilizing Affective AI Analytics] Language Description of Images and Persona Setting
Efficiently verbalizing images and materializing persona settings! A case study on accelerating the construction of worldviews and concepts.
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[Case Study of Utilizing Emotional AI Analytics] Efficient Advertising/Product Design
A case that can be analyzed as having the impression leading to attention and purchases is "youthfulness" and "vitality"!
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[Case Study on the Use of Emotional AI Analytics] Selection of Packages that Fit the Concept
An example of being able to use visually clear selection criteria!
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[Case Study of Utilizing Emotional AI Analytics] "Keio Corporation" Introduction of New Train Models
Examples of using "text mining" for survey analysis and word extraction!
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Marketing-related glossary "Concept Test"
Introducing the purpose, target areas, advantages, and evaluation of information for concept testing!
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