Home Appliance Mature Market Product Service Strategy Practice Framework
In a country where home appliances are widespread, where will the next growth be envisioned? A post-sale monetization strategy utilizing usage data.
We provide a practical framework for home appliance and housing equipment manufacturers to achieve new growth by combining the replacement of high-function products, utilizing usage data for services, and monetizing repairs and maintenance, based on the premise of a slowdown in replacement demand. We support the transition to a business model that continues to maintain relationships with customers after sales by leveraging usage data obtained from the proliferation of connected appliances. We are accepting inquiries for current situation assessments, so please feel free to contact us.
basic information
[Specifications] - Four-layer framework for product and service strategy in mature markets (customer and product information, after-sales service, revenue model, organizational evaluation) - Growth strategy execution roadmap for mature markets (three steps: understanding, trial, expansion) - Comparison framework between the traditional business model and the desired future state - Self-diagnostic check for growth strategy in the home appliance business - Current situation diagnosis (free consultation) offered
Price range
Delivery Time
Applications/Examples of results
- Integration of purchase, usage, and repair data, and redesigning customer touchpoints using data from connected appliances. - Designing post-sale service menus such as energy-saving proposals, repair suggestions based on failure predictions, and replacement proposals. - Monetization of repair and maintenance services, and building a subscription-based revenue model for consumables. - Reviewing organizational structures and evaluation systems with the overall customer lifetime value (LTV) as a key performance indicator. - Establishing direct touchpoints with customers after purchase using the company's e-commerce and app. - Supporting the transition to a service-oriented product planning system based on post-sale services.
catalog（1）
Download All Catalogs
Recommended products
Distributors
Accenture transforms change into power, providing 360-degree value to customers, employees, shareholders, partner companies, and society. We support Bristol Myers Squibb by leveraging generative AI and automation to accelerate clinical trials and streamline drug development. We consolidate our full capabilities as a reinvention service to solve the most challenging problems. We guide enterprise transformation to be executed on a larger scale and with greater impact.